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AC Alibaba Cloud Retail Asia Pacific

Chow Tai Fook Jewellery Group

Application Refactoring · IT Operations Automation · Supply Chain Optimization

Chow Tai Fook (SEHK: 1929)—a 1929-founded jewelry group with 5,000+ physical stores planning to reach 7,000+ stores by 2025—needed strong, scalable IT infrastructure for retail expansion and smart-retail O2O strategy, an agile SDLC for rapid software delivery, and secure backend services able to safeguard online and offline sales especially during Double 11 peaks.

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5,000+ existing physical stores
Customized D-ONE jewelry delivered within 24 hours of order
Plan to reach 7,000+ stores in 2025

Solution

Chow Tai Fook unified its omnichannel retail operations across 5,000+ physical stores and digital channels through cloud-native DevOps and data visualization platforms. The architecture leverages IaaS infrastructure for scalable backend systems handling simultaneous online and offline transactions, particularly during peak shopping festivals. Codeup enables agile software development with continuous delivery, while D-ONE's AI-powered jewelry customization platform allows same-day fulfillment of bespoke designs. DataV provides real-time monitoring of production workflows, and LedgerDB blockchain ledger provides immutable transaction records for loyalty program integration with partner ecosystem K Dollar rewards.

Data flow

Online/offline customer orders → ECS infrastructure → DevOps pipeline → D-ONE customization logic → DataV monitoring → fulfillment execution

Solution architecture

5 components · 4 layers
  1. Compute
    • Elastic Compute Service Scalable virtual infrastructure supporting 5,000+ store integration and dual-channel e-commerce transactions
  2. Storage
    • LedgerDB Blockchain-based immutable ledger for K Dollar loyalty program transactions with partner ecosystem
  3. Serving
    • DataV Real-time data visualization for production line monitoring and operational efficiency tracking
    • D-ONE Customization Platform AI-enabled jewelry design and manufacturing acceleration reducing design-to-delivery to 24 hours
  4. Orchestration
    • Codeup Code repository and DevOps platform enabling agile software development and continuous deployment cycles

Architecture clues

  • Alibaba Cloud DevOps + Codeup for CI/CD and code repository
  • D-ONE AI/automation engine connected to Alibaba Cloud
  • DataV for production-line monitoring
  • LedgerDB for blockchain-based ledger in K Dollar reward program

Evidence from the source

Alibaba Cloud also provided robust and reliable IT infrastructure to support Chow Tai Fook's digital journey and to safeguard its online and offline sales transactions, especially during peak periods such as the Double 11 Shopping Festival.
By leveraging D-ONE, a digital jewelry customization platform by the Group, Chow Tai Fook's customized jewelry products can be made ready for delivery within 24 hours after receiving the orders.
The Group took advantage of Alibaba Cloud's LedgerDB for blockchain-based database services.

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