AC Alibaba Cloud Retail Asia Pacific

Halosis

Customer Service Automation · System Migration

Halosis—a Jakarta-based social-commerce startup connecting hundreds of thousands of Indonesian SMEs to customers—needed to roll out Halosis Retail during COVID-19 to let consumer brands, merchants, and mom-and-pop stores serve customers virtually. It required a reliable, easy-to-use, scalable cloud platform plus local Indonesian compliance.

Halosis Retail launched in 6 weeks
Named Best Startup for UMKM 2019 by President of Indonesia

Solution

Halosis deployed a social commerce IaaS platform in six weeks enabling Indonesian SMEs to connect with customers digitally during the COVID-19 pandemic. The architecture ingests customer traffic from web and mobile applications, distributes load through Server Load Balancers across Elastic Compute Service instances, securely transmits data via VPN Gateway, and persists product and transaction data in Object Storage Service. Cloud Enterprise Network optimizes data transmission latency for Indonesian users, while the platform provides compliance with local regulations. The IaaS-first approach freed internal engineering teams from infrastructure management to focus on social commerce features and user experience innovation.

Data flow

Merchant and customer traffic → load balancer → ECS compute layer → OSS storage → network optimization → Indonesian user delivery

Solution architecture

5 components · 4 layers
  1. Compute
    • Elastic Compute Service Scalable compute capacity handling variable traffic from social commerce transactions
  2. Storage
    • Object Storage Service Economical storage for continuously growing product catalogs and merchant data
  3. Serving
    • Server Load Balancer Distributing incoming user traffic across multiple ECS instances for seamless experience
    • Cloud Enterprise Network Low-latency, high-throughput network connectivity optimized for Indonesian user base
  4. Governance
    • VPN Gateway Secure encrypted tunnel for sensitive customer and transaction data in transit

Architecture clues

  • CEN for low-latency end-user access
  • ECS for real-time capacity scaling
  • OSS for growing data economically
  • SLB for multi-instance traffic distribution
  • VPN Gateway for secure data transmission

Evidence from the source

Intelligence-driven IaaS and PaaS services from Alibaba Cloud helped Halosis architect solutions and deploy applications without infrastructure management bottlenecks.
Partnering with Alibaba Cloud helped Halosis to launch Halosis Retail within six weeks by accelerating the development, testing, and production phases.