With the release deadline of its smart bird feeder quickly approaching, FeatherSnap needed to act fast to incorporate generative artificial intelligence (AI) technology into its app. Before launching the product, the company wanted to add a feature powered by AI to help customers quickly identify birds that visit the feeder.
Reported impact
FeatherSnap plans to continue enhancing its app with new features that help users enjoy nature and gain information about caring for the birds around them. For example, FeatherSnap is currently developing more gamification for the app to further engage users. The company is also considering expansion into additional regions, such as Australia and Europe.
With the release deadline of its smart bird feeder quickly approaching, FeatherSnap needed to act fast to incorporate generative artificial intelligence (AI) technology into its app. Before launching the product, the company wanted to add a feature powered by AI to help customers quickly identify birds that visit the feeder. When a bird lands on the feeder, the integrated camera takes photos and sends them to the FeatherSnap app for the user to view. If the user chooses to identify the bird using the generative AI feature, the image is sent to Amazon Bedrock with a prompt to identify the bird, taking into account the user’s location and other details. The images are stored and accessed using Amazon Simple Storage Service (Amazon S3), an object storage service built to retrieve virtually any amount of data from anywhere.
Data is stored in Amazon S3 and processed by Amazon Bedrock.
Before launching the product, the company wanted to add a feature powered by AI to help customers quickly identify birds that visit the feeder.
FeatherSnap offers a smart bird feeder that gives customers a window into the wild.
If the user chooses to identify the bird using the generative AI feature, the image is sent to Amazon Bedrock with a prompt to identify the bird, taking into account the user’s location and other details.
When a bird lands on the feeder, the integrated camera takes photos and sends them to the FeatherSnap app for the user to view.
With the accompanying mobile app, users can identify local bird species that visit the feeder, learn fun facts about them, and save their photos into digital bird books.
With the release deadline of its smart bird feeder quickly approaching, FeatherSnap needed to act fast to incorporate generative artificial intelligence (AI) technology into its app.
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