Reported impact
Business outcome
Tools such as generative AI are opening the door to more verticals and marketing applications to further transform the way businesses produce, edit, publish, and monetize content. “We now have an endless ability to go after much larger scale opportunities,” says Stilson.
Solution
In the digital age, it comes as no surprise that printed documents are steadily declining. Once the primary method of consuming content, many of us now favor the convenience of accessing a rich array of media from a single device over cumbersome volumes of books, magazines, journals, user manuals, training documents, and educational materials. GTxcel started working alongside AWS when they embarked on their cloud journey over 10 years ago. They have since implemented several services to spur on growth and reduce manual workflows by 50 percent. AWS introduced the business to Caylent, who integrated with the GTxcel team to define the project, simplify the milestones to success, and offer hands-on support. With their guidance, they have been able to automate the identification of content nuances, such as distinguishing advertisement images from regular images, and understanding which text is a heading or pull quote within articles.
Data flow
Data flows from Amazon Textract into Amazon S3, is processed by Amazon Bedrock, AWS Lambda, and is exchanged with Content Management System, CMS.