Document Processing
Established in 1972, Hokkaido Cultural Broadcasting serves its programs to the entire Hokkaido area as an affiliate of the Fuji Television Network .
Reported impact
Using AWS to help create articles has had a large effect at Hokkaido Cultural Broadcasting. "Amazon Bedrock helps us to automatically generate an article in about 2 minutes for only a few extra yen per article," says Sugimoto.
Hokkaido Cultural Broadcasting airs a variety of news and shows that showcase the nature, food, and tourist attractions of Hokkaido, Japan. Expanding its online streaming services, the station used generative artificial intelligence (AI) and text-to-speech from Amazon Web Services (AWS) to streamline production of news scripts and videos, resulting in a low-cost solution to deliver more news. The broadcaster also made news sources easier to search using Amazon DynamoDB —a serverless, NoSQL database service. Sugimoto turned to AWS to streamline the production of news articles. Hokkaido Cultural Broadcasting had converted press releases to PDF format on a multifunction printer and emailed the PDF files to the news team.
Sugimoto turned to AWS to streamline the production of news articles. Sugimoto built a solution to perform optical character recognition on these PDF files and store the text data on Amazon DynamoDB, letting the team view the releases in text on a management screen. Team members can use keywords to search text information stored on Amazon DynamoDB with less effort.
"We didn't know anything about AWS or the cloud to begin with," says Sugimoto.
"With support from AWS, we created a BI tool in just a couple of weeks.
As a solution, Sugimoto created a business intelligence (BI) tool using Amazon QuickSight —which powers data-driven organizations with unified BI at scale—to visualize, aggregate, and analyze the data at a low cost.
Expanding its online streaming services, the station used generative artificial intelligence (AI) and text-to-speech from Amazon Web Services (AWS) to streamline production of news scripts and videos, resulting in a low-cost solution to...
The broadcaster also made news sources easier to search using Amazon DynamoDB —a serverless, NoSQL database service.
The support and plentiful hands-on materials from AWS made it easier for the beginner to get started." Sugimoto's transformative digital data visualization tool was met with great acclaim and won the Japan Commercial Broadcasters...
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Scoring methodology
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Traceability
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The company guide lists '従業員 153名(2026年4月現在)', i.e. 153 employees as of April 2026.
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