AWSSoftware / SaaSReal-time AnalyticsAI and Machine LearningData AnalyticsProductivity ImprovementScalability2024AWSAWS#ff9900Software / SaaSGlobalFounded in 2008, Nearmap uses aerial camera technology and in-house vision and ML pipelines to help organizations track changes, such as urban growth, the effects of natural disasters, and changes in tree coverage."Using our extensive data on AWS, I demonstrated that Adelaide, Australia, for example, lost 9.8 percent of its…Feb 7, 20245Real-time AnalyticsAmazon S3 · Amazon SageMaker02024-02-075
Founded in 2008, Nearmap uses aerial camera technology and in-house vision and ML pipelines to help organizations track changes, such as urban growth, the effects of natural disasters, and changes in tree coverage.
↗"Using our extensive data on AWS, I demonstrated that Adelaide, Australia, for example, lost 9.8 percent of its relative tree cover over a decade," says Dr.
↗Given the immense volume of aerial imagery that Nearmap possesses—totaling over 50 PB—the company needed reliable and scalable storage.
↗Taking full advantage of over 50 PB of imagery data with custom deep learning models requires advanced and powerful technology.
Reported impact
Business outcome
By adopting Amazon SageMaker, Nearmap can access and analyze petabytes of information for AI and ML. The company's data is growing every day, and the underlying computer resources of Amazon SageMaker help Nearmap scale seamlessly to accommodate the demands of its business, team members, and customers.
Productivity Improvement
Scalability
Solution
With its aerial camera technology, Nearmap offers organizations a dynamic lens to track structural and environmental changes over time. Taking full advantage of over 50 PB of imagery data with custom deep learning models requires advanced and powerful technology. To support its growing machine learning (ML) training and artificial intelligence (AI) needs, Nearmap upgraded from on-premises hardware to robust and scalable solutions from Amazon Web Services (AWS). Large, custom deep learning models, and the current trend toward large vision models, require the ability to dynamically scale up training that uses multiple machines at once. Nearmap not only found a way to reduce the time to train an ML model through larger bursts of training compute but has also paved the way for even larger models that unlock the full value of its dataset, revolutionizing its AI capabilities.
Data flow
"Using Amazon SageMaker, our model training process has become much more streamlined, which helps us perform ML at scale," says Dr. With Amazon SageMaker Model Training capabilities, the company no longer needs to perform this cumbersome process; Nearmap can train models directly on Amazon SageMaker using data stored in Amazon S3, leading to faster model training and deployment. Nearmap can also perform multiple model training tasks in parallel on Amazon SageMaker, which further accelerates the ML training process.
Solution architecture
2 components · 2 layers
Compute
Amazon SageMakerBuilds, trains, or deploys the machine learning models behind the streaming analytics and reporting workflows.
Storage
Amazon S3Stores source data, documents, or generated artifacts used by the streaming analytics and reporting workflows.
Evidence from the source
"On AWS, we're free from managing overlapping resources, which simplifies planning for project and model training," says Dr.
After exploring potential solutions, Nearmap set its sights on AWS.
However, Nearmap found that it required more flexibility and scalability to train its ML models on multiple nodes of A100 GPUs and reduce the need to plan for compute availability.
Nearmap adopted the AWS service Amazon SageMaker —a fully managed service that helps developers and data scientists build, train, and deploy ML models for nearly any use case—and uses Amazon Simple Storage Service (Amazon S3), an object...
Nearmap not only found a way to reduce the time to train an ML model through larger bursts of training compute but has also paved the way for even larger models that unlock the full value of its dataset, revolutionizing its AI capabilities.
To support its growing machine learning (ML) training and artificial intelligence (AI) needs, Nearmap upgraded from on-premises hardware to robust and scalable solutions from Amazon Web Services (AWS).
Review how this reference was scored and trace each normalized claim back to its documented source.
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Scoring methodology
How scores are calculated
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Customer reference value60/100
Problem clarity20/20
Measures whether the customer's operational problem is specific enough to compare.
Implementation depth15/25
Rewards named components, data flow, integrations, and architecture detail.
Outcome specificity20/20
Measures whether the reported benefit is concrete rather than a generic claim.
Quantified impact0/25
0 metrics describe measurable impact.
Deployment scale5/10
Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence88%
Source authority20/25
The main evidence is an official vendor-published customer story.
Claim traceability23/25
11 of 12 key fields link to a named source.
Direct evidence20/20
6 direct source quotes retained.
Date provenance8/10
The publication date comes from publisher-controlled metadata.
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