Application Refactoring
Founded in 2017, Synthesia develops AI technology that customers can use to create instructional videos featuring stock or custom AI avatars.
Reported impact
Synthesia is now working toward near real-time, interactive video rendering for its customers. As the company continues to grow, it plans to create even more advanced 3D avatars using large-scale 3D datasets stored in its data lake.
Businesses looking to enrich their brand presence and communication with video content have traditionally faced steep production costs and a long process. Artificial intelligence (AI) technology startup Synthesia offers generative AI video creation as a service for customers to create realistic videos from text prompts in just minutes. Synthesia wanted to make its video-generation software as a service (SaaS), Synthesia Studio, even faster by improving its machine learning (ML) models and upgrading its computing infrastructure for training these models. The fast-growing company needed a scalable infrastructure with high performance, so it used NVIDIA GPU–accelerated instances on Amazon Web Services (AWS) to significantly speed up and scale its ML training to support a user base growth of 456 percent.
It also uses Amazon EC2 G5 Instances powered by NVIDIA A10G Tensor Core GPUs for data processing and to optimize video rendering runtime. "We batch process datasets for new experiments, often running up to 100 instances at the same time," says Starck.
"AWS has been embedded in our company from the beginning," says Jon Starck, CTO of Synthesia.
AWS provides a wealth of services that we wanted to adopt, and it has key initiatives for startups." For example, the company took advantage of the initial free compute capacity that AWS provides.
In 2023, it decided to optimize its ML pipeline on AWS.
Synthesia chose AWS because its fully managed services meet several critical requirements.
The fast-growing company needed a scalable infrastructure with high performance, so it used NVIDIA GPU–accelerated instances on Amazon Web Services (AWS) to significantly speed up and scale its ML training to support a user base growth of...
The two teams also had regular meetings, and Synthesia saw the value in AWS support as it scaled up rapidly.
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