Databricks Logistics India

ElasticRun

Real-time Analytics · Supply Chain Optimization

ElasticRun needed a better way to support store-level demand forecasting and supply chain analytics for rural commerce because pipeline slowdowns and brittle infrastructure made it hard to optimize inventory and delivery for millions of underserved stores.

10,000+ machine learning models managed
90% fewer data pipeline slowdowns from large data volumes
In cost savings on more than 20 systems

Reported impact

Business outcome

ElasticRun improved store-level demand forecasting and supply chain analytics for rural commerce with measurable results including 10,000+ machine learning models managed, 90% fewer data pipeline slowdowns from large data volumes, and In cost savings on more than 20 systems, while giving teams a faster path from governed data to production decisions.

  • Cost Reduction
  • Customer Experience
  • Scalability

Solution

ElasticRun uses Databricks Data + AI Platform to support store-level demand forecasting and supply chain analytics for rural commerce. The implementation replaced a legacy state where pipeline slowdowns and brittle infrastructure made it hard to optimize inventory and delivery for millions of underserved stores. Rural commerce transactions and inventory and logistics data move through Lakeflow Jobs and Spark Declarative Pipelines and land in Delta Lake, giving teams one trusted data foundation. Unity Catalog governs access, lineage, and compliance across sensitive datasets. Databricks SQL, MLflow, and Agent Bricks operationalize models, agents, and analytics that deliver demand forecasts and supply chain decisions.

Data flow

Rural commerce transactions and inventory and logistics data land on a shared platform, pipeline services clean and standardize them, governance controls enforce trusted access, and AI, model-serving, and analytics services deliver demand forecasts and supply chain decisions.

Solution architecture

8 components · 6 layers
  1. Ingest
    • Spark Declarative Pipelines Spark Declarative Pipelines standardizes rural commerce transactions and inventory and logistics data into production-grade tables and features.
  2. Compute
    • Databricks Data + AI Platform Databricks Data + AI Platform unifies engineering, analytics, governance, and AI workloads for store-level demand forecasting and supply chain analytics for rural commerce.
    • MLflow MLflow tracks experiments, versions, and release workflows for models that support store-level demand forecasting and supply chain analytics for rural commerce.
  3. Storage
    • Delta Lake Delta Lake stores curated rural commerce transactions and inventory and logistics data so every team works from one trusted data foundation.
  4. Serving
    • Databricks SQL Databricks SQL serves curated dashboards and ad hoc analysis to demand forecasts and supply chain decisions.
    • Agent Bricks Agent Bricks packages domain-specific agents that automate parts of store-level demand forecasting and supply chain analytics for rural commerce.
  5. Orchestration
    • Lakeflow Jobs Lakeflow Jobs schedules ingestion and transformation of rural commerce transactions and inventory and logistics data into reusable datasets.
  6. Governance
    • Unity Catalog Unity Catalog applies centralized access controls, lineage, and auditability across sensitive datasets.

Architecture clues

  • 10,000+ machine learning models managed
  • Automated ingestion and transformation pipelines keep source data synchronized for downstream analytics and AI.
  • Centralized governance, lineage, and access controls are enforced through Unity Catalog.
  • Delta Lake provides the shared storage layer for curated lakehouse datasets.
  • Operational AI workflows are deployed directly beside governed data and analytics assets.

Evidence from the source

By consolidating 2,500 reports into 50–60 dashboards, we’ve shifted our focus from troubleshooting to innovation,
Delta Lake gave us the ability to scale effortlessly, allowing us to focus on driving real-time insights instead of worrying about system failures.
ElasticRun, India’s only B2B e-commerce platform, connects brands with millions in rural family-owned businesses. The brand aims to target these hard-to-penetrate markets and drive growth in underserved areas of India. E
Our existing pipelines and data infrastructure had hit a glass ceiling. We needed a reliable data and AI platform that could meet our current data demands and scale as we continued to grow,
Transparency Evidence & methodology 100/100 reference value · 89% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value100/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth25/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    3 metrics describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence89%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    4 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity10/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Databricks

    ElasticRun customer story

    First-party
    https://www.databricks.com/customers/elasticrun
    Source type
    Vendor-published customer story
    Published
    Nov 22, 2024
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

  • Published on source page Nov 22, 2024 · Databricks · First-party
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.