Databricks Media and Entertainment South Korea

Scatter Lab

Risk Management · Security and Compliance

However, as a startup, building their own LLM presented a number of practical constraints.

1.5 Million Users Secured in just nine months after launching
12 Hours Of average weekly engagement on Zeta
3 Months To build a proprietary LLM with Databricks
Since launching in 2023, their flagship chatbots, Iruda and Nutty, have driven 2 million downloads and 1.1 billion conversations.

Reported impact

Business outcome

Scatter Lab achieved measurable business impact on Databricks, including 3 Months To build a proprietary LLM with Databricks; 1.5 Million Users Secured in just nine months after launching; 12 Hours Of average weekly engagement on Zeta.

  • Cost Reduction
  • Customer Experience
  • Productivity Improvement

Solution

Scatter Lab, a conversational AI startup, is transforming entertainment with their AI-powered B2C platform. Since launching in 2023, their flagship chatbots, Iruda and Nutty, have driven 2 million downloads and 1.1 billion conversations. Their latest innovation, Zeta, blends AI-driven storytelling, character customization and immersive engagement to enhance chat experiences. However, development budget constraints posed a challenge. With Databricks, Scatter Lab built a large language model (LLM) in just three months, fueling rapid growth — 1.5 million users within nine months, each spending over 12 hours per week on Zeta. Now, the company is poised for global growth, including expansion into Japan.

Data flow

Operational, customer, and transactional data lands in Databricks and is transformed into curated datasets

Solution architecture

1 components · 1 layer
  1. Compute
    • Agent Bricks Supports agentic or GenAI applications that Scatter Lab uses to automate or accelerate work.

Architecture clues

  • Cloud: AWS
  • Key product: Agent Bricks

Evidence from the source

1.5 Million Users Secured in just nine months after launching
12 Hours Of average weekly engagement on Zeta
3 Months To build a proprietary LLM with Databricks
Since launching in 2023, their flagship chatbots, Iruda and Nutty, have driven 2 million downloads and 1.1 billion conversations.
With Databricks, Scatter Lab built a large language model (LLM) in just three months, fueling rapid growth — 1.5 million users within nine months, each spending over 12 hours per week on Zeta.
Transparency Evidence & methodology 82/100 reference value · 89% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value82/100
  • Problem clarity12/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth20/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    4 metrics describe measurable impact.
  • Deployment scale5/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence89%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    5 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity10/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Databricks

    Scatter Lab customer story

    First-party
    https://www.databricks.com/customers/scatter-lab
    Source type
    Vendor-published customer story
    Published
    Mar 14, 2025
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

  • Published on source page Mar 14, 2025 · Databricks · First-party
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.