Use Case Intelligence RSS Search use cases Search
Databricks Media and Entertainment Australia

Seven West Media

Data Lake / Data Warehouse Modernization · Marketing Personalization · Real-time Analytics

Legacy systems made it difficult to access real-time insights, slowing down decision-making and leaving some revenue opportunities on the table. Workflows that once took hours of manual effort are now possible in seconds, with AI driving real impact at scale.

Read the original story Explore all use cases
$16M Incremental ad revenue from re-engagement campaigns
40% Growth in daily active users on 7plus
50% Reduction in cost per click through AI-optimized marketing
Seven West Media is one of Australia’s leading media and entertainment companies, reaching over 91% of the population across broadcast TV, digital platforms and print.

Reported impact

Business outcome

Seven West Media achieved measurable business impact on Databricks, including 40% Growth in daily active users on 7plus; $16M Incremental ad revenue from re-engagement campaigns; 50% Reduction in cost per click through AI-optimized marketing.

  • Cost Reduction
  • Productivity Improvement
  • Revenue Growth

Solution

As competition in Australia’s streaming market intensified, Seven West Media needed to modernize how they engaged audiences and monetized content across their 7plus platform. Legacy systems made it difficult to access real-time insights, slowing down decision-making and leaving some revenue opportunities on the table. With Databricks, Seven built an AI Factory that now powers predictive audience analytics, high-ROI re-engagement campaigns and a self-service chatbot used across departments. As a result, daily active users have grown 40%, re-engaging “lapsed” users has delivered $16 million in incremental ad revenue and marketing efficiency has soared for both below-the-line and above-the-line audience communication.

Solution architecture

1 components · 1 layer
  1. Compute
    • Agent Bricks Supports agentic or GenAI applications that Seven West Media uses to automate or accelerate work.

Architecture clues

  • Cloud: AWS
  • Key product: Agent Bricks
  • Real-time or streaming data processing

Evidence from the source

$16M Incremental ad revenue from re-engagement campaigns
40% Growth in daily active users on 7plus
50% Reduction in cost per click through AI-optimized marketing
Seven West Media is one of Australia’s leading media and entertainment companies, reaching over 91% of the population across broadcast TV, digital platforms and print.
Then we extended it to 28 days and still managed to achieve an impressive 94% accuracy.
Transparency Evidence & methodology 85/100 reference value · 87% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value85/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth15/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    5 metrics describe measurable impact.
  • Deployment scale5/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence87%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    5 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity8/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Databricks

    Seven West Media customer story

    First-party
    https://www.databricks.com/customers/seven-west-media
    Source type
    Vendor-published customer story
    Published
    Jan 14, 2025
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

  • Published on source page Jan 14, 2025 · Databricks · First-party
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

Related

Similar use cases

See all like this
Databricks Jul 24, 2026 Highstreet Insurance Partners Financial Services United States To meet that challenge, Highstreet created Ora, a proprietary, unified digital intelligence experience on Databricks that brings together trusted data, analytics, intelligent automation, and Al in a single environment. Imagine the daunting task of integrating billions of disparate data points, from over 200 local agency… Data Lake / Data Warehouse ModernizationMarketing Personalization Delta Lake · Lakeflow Jobs · Unity Catalog Google Cloud Archived · Apr 13, 2026 Class Editori Media and Entertainment Italy With global giants like Google, Amazon, and Netflix setting new standards for personalized content delivery, Class Editori recognized that consumer habits were shifting toward conversational interfaces. Converted trial users into paid subscribers and secured B2B enterprise agreements Data Lake / Data Warehouse ModernizationMarketing Personalization BigQuery · Cloud Run · Gemini Databricks Dec 8, 2025 TMAP Mobility Logistics South Korea However, their existing data environment was poorly suited to efficiently manage such massive data volumes. 48% Of employees can now directly access and use data Data Lake / Data Warehouse ModernizationMarketing Personalization Genie