Data Lake / Data Warehouse Modernization · Real-time Analytics
With Google Cloud data and AI services, Customedia and Custom Analytics are aggregating data from client advertising platforms into a single source of truth and providing powerful data-driven insights to optimize advertising spend.
Reported impact
With Google Cloud, the organizations moved to a powerful, flexible, and integrated data stack and reduced data ingestion failures by 90%. Reliable access to data builds customer confidence and trust in the organizations, and positions them to step up the sale of existing and enhanced products to customers.
"The fundamental shift we've unlocked is a more robust, reliable solution that enables clients to have greater trust in what they're seeing and a profoundly greater ability to interrogate what they see," says Richard Warwick, head of digital at Customedia. "Our customers want to get under the hood to understand their data and generate their own reports and dashboards, and services such as Looker enable that." Meanwhile, Custom Analytics uses Gemini LLMs for powerful analysis of data from a range of platforms and to provide the resulting insights in plain language. Our customers want to get under the hood to understand their data and generate their own reports and dashboards, and services such as Looker enable that.
"The fundamental shift we've unlocked is a more robust, reliable solution that enables clients to have greater trust in what they're seeing and a profoundly greater ability to interrogate what they see," says Richard War
Democratizes the ability to query data with natural language on Looker
Improves customer experience with data ingestion failures cut by 90% with BigQuery
Meanwhile, Custom Analytics uses Gemini LLMs for powerful analysis of data from a range of platforms and to provide the resulting insights in plain language.
Our customers want to get under the hood to understand their data and generate their own reports and dashboards, and services such as Looker enable that.
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Scoring methodology
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Traceability
Field coverage shows which facts each source supports. Dates are shown only when documented by the source.
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