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Shopify has nailed the scale needed to power millions of customers buying billions of dollars’ worth of product in just a few days. Last year’s Black Friday Cyber Monday event, a period of four days, saw Shopify power $14.6 billion in sales across 81 million customers. “As the AI model started to improve, we started thinking about how we could partner with all the LLM providers, including Google,” says Thawar.
Reported impact
Served 81 million customers during last year’s Black Friday Cyber Monday period, running their infrastructure on Google Cloud; $14.6 billion in sales during Black Friday Cyber Monday, with a peak of $5.1 million sales per minute; Co-created the Universal Commerce Protocol (UCP); with Google developers, an open standard for brands to turn AI interactions into instant sales.
Shopify uses Gemini platform as a multi-model platform for Sidekick, picking the right frontier model—a particular top-tier, advanced AI system that can power complex tasks—for each use case the user requires, whether that’s retrieving help documentation, writing code, or pulling reports. The Model Garden in Gemini platform gives Shopify access to a broad range of leading models—including Google's Gemini, which powers experiences like live voice and translation—while running everything on a single, reliable platform. Built the Sidekick AI-powered assistant in Gemini platform to embed always-on, conversational merchant assistance to help merchants make better decisions and explore growth opportunities Shopify is also using Workspace’s AI features to reduce manual tasks for employees, as well as NotebookLM so employees can collect project information in one place.
stored or unified in BigQuery, Bigtable, orchestrated via Gemini platform, and surfaced through Gemini, Model Garden
$14.6 billion in sales during Black Friday Cyber Monday, with a peak of $5.1 million sales per minute
Built the Sidekick AI-powered assistant in Gemini platform
Co-created the Universal Commerce Protocol (UCP)
Served 81 million customers during last year’s Black Friday Cyber Monday period, running their infrastructure on Google Cloud
with Google developers, an open standard for brands to turn AI interactions into instant sales
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Traceability
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