Sales Automation
BWF needed to modernize how it helps nonprofit organizations identify donor opportunities and plan campaigns, because new AI-driven competitors were emerging and its customers needed faster, more specific fundraising insights than generic machine-learning models could deliver.
Reported impact
BWF reduced resource investment, helped clients identify new donor opportunities, improved fundraising ROI, and created a more differentiated AI-based offer for nonprofit organizations.
BWF partnered with IBM Client Engineering and Converge Technology Solutions to build a fundraising-focused AI platform on watsonx. IBM watsonx.ai provides the modeling environment for validating, preparing, and processing nonprofit fundraising data, while watsonx Orchestrate coordinates adaptive modeling, forecasting, simulation, and dashboard delivery so results are available in a single interactive experience. Instead of piecing together separate steps and tools, BWF’s data-science team can now generate scenario-based fundraising insight from one platform, giving nonprofit customers a faster way to identify donor prospects, evaluate engagement strategies, and allocate campaign resources. The platform is tuned for the nonprofit domain rather than generic propensity scoring, which helps BWF give customers insights tied to specific organizational contexts in the USD 500 billion philanthropy market. By combining domain expertise with watsonx automation, BWF turned AI into a differentiating service layer that protects its customer base while increasing the value customers can derive from their own donor data.
Nonprofit fundraising data is validated and prepared in watsonx.ai, watsonx Orchestrate executes the modeling and simulation workflows, and the resulting forecasts and prospect recommendations are delivered through dashboards for campaign planning and resource allocation.
“BWF used IBM watsonx Orchestrate technology, coupled with the IBM watsonx.ai AI studio, to facilitate adaptive AI modeling that would quickly and accurately provide forecasting and simulation information”
“BWF’s nonprofit customers will now be able to use real-time data to better determine where to focus their fundraising efforts”
“New donor gift investments”
“Reduction in resource investment”
“What previously took several steps, teams and tools, now takes BWF’s data science team much less time and is coordinated in one platform.”
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