Reported impact
Business outcome
GM uses AI-guided site selection to place chargers in more strategic locations, support broader EV adoption, and improve the public charging experience for drivers across the U.S.
- Customer Experience
- Scalability
Prospective EV buyers and drivers remain concerned about finding convenient public charging, so GM needed a way to identify the most strategic new charging locations to expand network coverage and improve the charging experience.
Reported impact
GM uses AI-guided site selection to place chargers in more strategic locations, support broader EV adoption, and improve the public charging experience for drivers across the U.S.
General Motors built an in-house AI-assisted site-selection workflow to decide where new public EV chargers should be added across the United States. The implementation starts with EV traffic-pattern data and charger network context, which GM data scientists feed into internal AI tools. Predictive analytics and geospatial algorithms then process that data to evaluate candidate sites as a mathematical optimization problem, scoring locations against criteria such as traffic flow and proximity to existing chargers. The system also produces detailed maps so teams can inspect why locations were recommended. GM does not name a storage platform or external AI vendor, but it does describe a human-in-the-loop decision process in which model recommendations are combined with expert insights before final approval. Approved opportunities are then handed off to deployment partners EVgo and Pilot Flying J to turn ranked locations into operational fast-charging sites.
EV traffic-pattern data and charger-location context are fed into GM's AI tools, where predictive analytics, geospatial algorithms, and an optimization model score candidate sites using traffic flow and proximity criteria. The system outputs detailed maps and ranked recommendations, which GM experts review before approved opportunities are passed to EVgo and Pilot Flying J for charger deployment.
"An algorithm evaluates key criteria including traffic flow and proximity to other chargers."
"GM data scientists are using AI tools to identify strategic locations for new EV charging stations across the country."
"GM has teamed up with Pilot Travel Centers and EVgo to add up to 2,000 DC fast charging stalls at up to 500 Pilot and Flying J travel centers across the U.S."
"General Motors is using AI and machine learning to help find the ideal locations for adding EV charging stations across America."
"More than 130 of these locations are open so far."
"Predictive analytics and geospatial algorithms evaluate EV traffic patterns to select the best charger locations."
"The model’s recommendations are then combined with expert insights to finalize the ideal charging station placement."
"We’re collaborating with EVgo to build a total of 2,850 DC public charging stalls, including 400 fast charging stalls at flagship destinations in major metropolitan areas across the U.S."
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