Real-time Analytics · Supply Chain Optimization
One of the United Kingdom’s and Ireland’s favorite pizza brands anticipates your cravings before you do. “Demand planning is knowing what our consumers want before they do.
Reported impact
Using the demand planning capabilities in Dynamics 365, Domino’s can deliver products more consistently and punctually, leading to improved customer satisfaction and repeat business. The company can also make more informed decisions about when to reorder inventory, how to distribute products, and when to ramp up or scale back production based on market fluctuations.
Domino’s Pizza UK & Ireland Ltd. is squarely focused on its mission to deliver a better future through food people love while creating positive opportunities for its colleagues and the communities it serves. To create exceptional customer experiences and deliver the right product to the right store at the right time, expert inventory planners had been predicting demand using hundreds of spreadsheets. Domino’s optimized its forecasting by tapping into Microsoft Dynamics 365 with demand planning capabilities and the game-changing capabilities of AI, automation, and analytics. One of the United Kingdom’s and Ireland’s favorite pizza brands anticipates your cravings before you do. “Demand planning is knowing what our consumers want before they do. If we are doing our job, we know they’re going to have a pizza next Thursday before they do,” quips Darren O’Keefe, Head of Inventory at Domino’s Pizza UK & Ireland Ltd.
They can also quickly aggregate and break down data to include human insights, such as scaling demand figures up or down depending on the weather or a big sporting event.
As a self-described digital company, Domino’s knew it needed a strategy to predict demand; make faster, data-driven decisions; and simplify its operations to ensure customers receive a hot, fresh pizza when and where they want it.
Domino’s Pizza UK & Ireland Ltd. is squarely focused on its mission to deliver a better future through food people love while creating positive opportunities for its colleagues and the communities it serves.
In 2022, Domino’s Pizza sold more than 106 million pizzas from over 1,300 locations throughout the United Kingdom and Republic of Ireland.
The realm of AI has opened our choices to further increase our personalization, enhance internal efficiencies, derive rapid conclusions from data insights, improve our forecasting, strengthen our cybersecurity, and experiment with novel innovation.”
To create exceptional customer experiences and deliver the right product to the right store at the right time, expert inventory planners had been predicting demand using hundreds of spreadsheets.
“The demand planning capabilities in Dynamics 365 are helping us make the right decisions to lower wastage, avoid unnecessary deliveries, and be cybersafe.
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