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Microsoft Real Estate and Construction United States

ICG Build

Application Refactoring · Enterprise Knowledge Search · Real-time Analytics

Start-up construction firm Industrialized Construction Group (ICG) needed technology to support its five-person team and business operations from day one but had limited resources.

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Additionally, ICG used Power BI from day one to visualize data for its flagship product, Teams as a hybrid communication and file sharing hub with staff and customers, and Copilot to reduce writing time by more than half.
And they needed it quickly, as ICG had clients in its first week of business and required invoicing, project management, and reporting tools.
From time of purchase, ICG had Microsoft 365 up and running in less than three hours.
ICG used Microsoft 365 to set up its entire operations, from budgeting in Excel to creating branded templates in Word and PowerPoint to managing emails in Outlook.

Reported impact

Business outcome

“We want the suite of Microsoft products to not only grow with us, but to also anticipate our needs.” Find out more about ICG Build on LinkedIn “The use of Teams as a real-time communication hub within our tenant and across our clients’ tenants increases our speed of delivery by 50% and helps us to model the visibility and transparency the construction industry needs.” Melissa McEwen, Principal & Co-founder, ICG

  • Customer Experience
  • Productivity Improvement
  • Revenue Growth
  • Risk Reduction

Solution

Start-up construction firm Industrialized Construction Group (ICG) needed technology to support its five-person team and business operations from day one but had limited resources. ICG used Microsoft 365 to set up its entire operations, from budgeting in Excel to creating branded templates in Word and PowerPoint to managing emails in Outlook. Additionally, ICG used Power BI from day one to visualize data for its flagship product, Teams as a hybrid communication and file sharing hub with staff and customers, and Copilot to reduce writing time by more than half. “We want the suite of Microsoft products to not only grow with us, but to also anticipate our needs.” Find out more about ICG Build on LinkedIn “The use of Teams as a real-time communication hub within our tenant and across our clients’ tenants increases our speed of delivery by 50% and helps us to model the visibility and transparency the construction industry needs.” Melissa McEwen, Principal & Co-founder, ICG

Solution architecture

2 components · 2 layers
  1. Compute
    • Microsoft Copilot for Microsoft 365 Provides the generative AI assistant inside Microsoft 365 workflows for employees.
  2. Serving
    • Power BI Delivers dashboards and visualization for business users and decision makers.

Architecture clues

  • Additionally, ICG used Power BI from day one to visualize data for its flagship product, Teams as a hybrid communication and file sharing hub with staff and customers, and Copilot to reduce writing time by more than half.
  • Growing the firm with Microsoft tools ICG is focused on scaling to meet its mission of leading the construction industry into a new era of excellence.
  • ICG used Microsoft 365 to set up its entire operations, from budgeting in Excel to creating branded templates in Word and PowerPoint to managing emails in Outlook.
  • It’s also how the company manages and shares insights from its Industrialized Construction Maturity industry database.
  • Since ICG brought along customers from its previous firm, the company used Teams Outlook , and OneDrive to transfer those customer files seamlessly.
  • “As a startup that’s not ready to scale an enterprise accounting system or project management system, Microsoft products serve as a creative way to create a customer relationship management system,” says McEwen.
  • “Our work must scale to an audience and customer base that is 1,000 times larger than it is today,” says Masci.

Evidence from the source

Additionally, ICG used Power BI from day one to visualize data for its flagship product, Teams as a hybrid communication and file sharing hub with staff and customers, and Copilot to reduce writing time by more than half.
ICG used Microsoft 365 to set up its entire operations, from budgeting in Excel to creating branded templates in Word and PowerPoint to managing emails in Outlook.
Start-up construction firm Industrialized Construction Group (ICG) needed technology to support its five-person team and business operations from day one but had limited resources.
“We want the suite of Microsoft products to not only grow with us, but to also anticipate our needs.” Find out more about ICG Build on LinkedIn “The use of Teams as a real-time communication hub within our tenant and across our clients’ tenants increases our speed of delivery by 50% and helps us to model the visibility and transparency the construction industry needs.” Melissa McEwen, Principal & Co-founder, ICG
Transparency Evidence & methodology 75/100 reference value · 87% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value75/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth15/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact15/25
    1 metric describe measurable impact.
  • Deployment scale5/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence87%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    4 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity8/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Microsoft

    ICG Build customer story

    First-party
    https://www.microsoft.com/en/customers/story/1787382930597731942-icg-build-other-microsoft-forms-en-united-states
    Source type
    Vendor-published customer story
    Published
    Jul 4, 2024
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

  • Published on source page Jul 4, 2024 · Microsoft · First-party
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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