Reported impact
Business outcome
Aviv unified 25 years of legacy data in six months, gives leaders companywide visibility across seven brands and three countries, reduced maintenance staffing from 15 FTEs to two people, and cut common analytics requests from 4–6 hours or a full day to roughly 15–20 seconds and near-instant delivery.
- Productivity Improvement
- Scalability
- Speed to Market
Solution
Aviv rebuilt its data estate on Snowflake AI Data Cloud to consolidate 25 years of disconnected infrastructure spanning seven brands and three countries. Data from legacy Microsoft SQL Server environments, Google BigQuery, Salesforce, clickstream sources, and other brand-specific stacks is unified into a governed single source of truth that is clean and granular enough to support AI and machine learning at scale. On top of that foundation, Aviv built AI agents on Snowflake CoCo so business users can explore performance, customer, and classifieds data in natural language through Snowflake CoWork embedded in Slack. The managed Snowflake platform removes much of the pipeline and maintenance burden while serving near-instant answers instead of days-long reporting cycles, so leaders can retrieve contextualized insights, understand why results changed, and redirect engineering effort from infrastructure firefighting to innovation.
Data flow
Legacy Microsoft SQL Server estates, Google BigQuery, Salesforce, and other brand data are consolidated into Snowflake AI Data Cloud, where governed datasets become the foundation for AI and machine learning. Snowflake CoCo agents query that data, and Snowflake CoWork delivers contextual answers to business users through a Slack interface instead of analyst-built reports.