Reported impact
Business outcome
Fireblocks now handles 40-50% of analysis queries through AI agents, saves the equivalent of two full-time analysts per month, gives customers secure self-service answers about wallets and assets, and strengthens retention with more personalized analytics.
- Customer Experience
- Productivity Improvement
- Revenue Growth
- Risk Reduction
Solution
Fireblocks rebuilt its analytics stack on Snowflake running on AWS so both internal teams and customers can query digital-asset data at scale without exposing one another's data. On-chain telemetry, wallet and asset activity, revenue data, Salesforce analytics, and Zendesk insights are loaded into Snowflake across 15 data domains to create one governed data foundation. On top of that foundation, the team built Fire Genie in a 45-day hackathon so customers can ask natural-language questions about wallets and assets through an API; RBAC and row-level security restrict each tenant to its own data. Fireblocks then reused the same approach internally with Cortex Agents and semantic views so product teams can go from a Jira ticket to the relevant product metrics, while Streamlit apps publish live shared reports instead of screenshots. The result is an AI-assisted analytics environment that scales to billions of rows, preserves security, and frees analysts to focus on deeper insight.
Data flow
Asset, wallet, revenue, Salesforce, and Zendesk data from 15 domains flows into Snowflake on AWS, where it is secured with RBAC and row-level security. Cortex Agents with semantic views power Fire Genie and an internal natural-language analytics agent, while Streamlit surfaces live shared reports and APIs return customer-specific answers about wallets, assets, and product behavior.