CGTrader needed to remove manual bottlenecks from 3D asset production, help buyers source high-quality models at scale, and lower the technical barriers that made production-ready 3D creation slow and dependent on highly specialized experts.
Reported impact
CGTrader established what it describes as the first AI-powered 3D creation workflow inside a 3D model marketplace, giving creators faster asset generation while helping buyers and designers scale output with less technical friction.
CGTrader used Tencent Cloud to make AI-assisted 3D creation part of its marketplace workflow instead of a separate experimental tool. At the center of the deployment is Tencent HY 3D Global, which CGTrader uses as an API-driven generative engine to transform 2D reference images into production-ready 3D assets with precise geometry and PBR textures. Designers and buyers interact through CGTrader's platform, submit source references, and receive generated assets back into the same commercial and creative workflow for refinement, delivery, or sale. Tencent Cloud's contribution is both the model capability and the integration support needed to operationalize it at marketplace scale. The result is a production architecture that accelerates the modeling lifecycle, reduces repetitive technical work, and makes higher-volume 3D asset creation more practical for both B2B and B2C demand.
Designers or buyers provide 2D reference images through CGTrader's platform, Tencent HY 3D Global performs the generative 3D step through API calls, and the resulting geometry and PBR-textured assets flow back into CGTrader's marketplace and downstream creative workflows.
CGTrader aims to solidify its market leadership by establishing the industry's first AI-powered 3D creation workflow.
Tencent HY 3D Global serves as the underlying generative engine of the integrated AI-powered 3D creation workflow, delivering API-based services for advanced 3D model generation.
This collaboration focuses on accelerating the modeling lifecycle, utilizing API-based generative services to rapidly transform 2D references into production-ready assets with professional-grade precision.
This enables the platform to convert 2D reference images into production-ready 3D assets with precise geometry and PBR textures, significantly accelerating the modeling lifecycle.
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