Real-time Analytics
Ningxia needed a province-level media platform that could secure the entire content lifecycle, raise production efficiency with AI, and use big data to coordinate news, government, and public-service content across multiple regional media organizations.
Reported impact
The platform gave Ningxia a unified media-production and publishing foundation with stronger safety controls, higher production efficiency, province-wide resource sharing, and data-driven recommendation and public-opinion insight for public communication services.
Tencent Cloud built the Ningxia Hui Autonomous Region Integrated Media Platform as a province-wide 'news + government + service' stack. Cloud computing, big data, 4K workflows, and AI are combined so content can be collected, produced, reviewed, distributed, and monitored on one platform instead of across siloed local systems. Media AI performs intelligent recognition, smart editing, automated review, and video quality inspection to raise production efficiency while keeping content-safety controls in place. A microservice-based data middle platform aggregates public-opinion signals and user-profile data for recommendation and decision support. Underneath, Cloud Server, Object Storage, File Storage, and Load Balancer provide elastic compute, shared storage, and traffic distribution for county and provincial media workloads. The platform therefore supports multi-channel aggregation, intelligent audio/video processing, multi-platform publishing, and province-wide collaboration.
Content from regional media organizations is aggregated into the integrated platform, where Media AI handles recognition, editing, review, and video quality inspection before publication. The microservice-based data middle platform combines content, public-opinion, and user-profile data to power recommendation and analysis, while Cloud Server, storage services, and Load Balancer support multi-platform delivery across the province.
In October 2020 the platform completed construction and entered trial operation, realizing connectivity across central, regional, city, and county media and full sharing of media resources and user data (original: 宁夏自治区融媒体平台于2020年10月建设完成投入试运行，实现了中央、区、市、县四级媒体贯通、打通、融通、联通，全区媒体资源和用户数据共享的全新格局).
Media AI uses intelligent recognition, intelligent editing, intelligent review, and video quality inspection, while the microservice-based data middle platform supports public-opinion aggregation and user-profile-based recommendation (original: 媒体 AI 方面采用基于腾讯先进 AI 算法模型的智能识别、智能编辑、智能审核和视频质检…大数据方面以基于微服务的数据中台为基础，实现了基于海量数据的舆情汇聚、基于用户画像的精准内容推荐).
The platform needed a complete security system covering unified end-to-end monitoring from aggregation security to publication security (original: 在安全方面需要在满足全链路统一监控的基础上，流程上建立从汇聚安全到发布安全，架构上从基础架构安全到内容安全的完善的安全体系).
The project uses cloud computing, big data, 4K, and AI to build a leading new integrated media platform for 'news + government + service' (original: 该项目运用云计算、大数据、4K、AI 等创新技术，打造了领先的“新闻+政务+服务”的新型融合媒体平台).
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Scoring methodology
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Traceability
Field coverage shows which facts each source supports. Dates are shown only when documented by the source.
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