Alibaba Cloud Media and Entertainment China Translated from Chinese

Soul

Application Refactoring

Soul's AI-heavy social platform relied on virtual-machine deployments that made model development, release, and operations slow and repetitive. Engineers had to spend too much time on GPU drivers, CUDA environments, OSS data access, and fragmented infrastructure instead of improving matching, OCR, multimodal, and chatbot features.

cost savings reached about 50% after utilization improvements
development iteration efficiency improved 2x to 5x
scaled from dozens of GPUs to nearly 1000 GPUs
supports hundreds of AI releases per day

Reported impact

Business outcome

Soul converted fragmented AI engineering into a common internal platform, which sped releases, reduced repeated infrastructure work, and improved GPU utilization enough to lower cost materially. The company can now support far larger AI fleets and much higher deployment frequency without expanding operations effort at the same rate.

  • Cost Reduction
  • Productivity Improvement
  • Scalability

Solution

Soul rebuilt its AI delivery layer on Alibaba Cloud Container Service for Kubernetes (ACK) Cloud-Native AI Suite to create a unified internal AI PaaS. The platform covers the full model lifecycle from data management to job release and model evaluation, which gives AI teams one operating surface instead of many ad hoc VM-based pipelines. Unified heterogeneous-resource management automates GPU node handling, separates algorithm code from standard images, and uses auto-scaling inference services so teams can deploy and operate models without repeatedly hand-tuning low-level infrastructure. Soul also uses GPU-sharing mechanisms and Fluid data acceleration to make large AI datasets easier to feed into workloads and to raise resource utilization across the fleet. In practice, the platform has grown from tens of GPUs to nearly a thousand while supporting voice matching, chatbots, OCR, image recognition, and other social-product AI services.

Data flow

Training data and model assets are stored in OSS-backed datasets and accelerated through Fluid, while ACK Cloud-Native AI Suite manages job submission, evaluation, deployment, and inference scaling. AI services such as voice matching, chatbots, OCR, and multimodal workloads then run on shared GPU fleets through the unified platform.

Solution architecture

4 components · 3 layers
  1. Compute
    • GPU cloud servers Provide accelerated compute for the social platform's AI model workloads.
  2. Storage
    • Fluid Accelerates data access for AI workloads so datasets can be reused more efficiently.
    • Object Storage Service (OSS) Acts as the shared data source that previously required repetitive environment setup.
  3. Orchestration
    • Container Service for Kubernetes (ACK) Cloud-Native AI Suite Provides the unified AI PaaS layer for data management, AI job release, evaluation, and inference operations.

Architecture clues

  • GPU sharing and Fluid are used together to improve effective utilization of compute and data.
  • Soul treats its AI estate as an internal platform with lifecycle tooling rather than as individual model deployments.
  • The same platform supports heterogeneous social-product AI scenarios rather than a single model type.

Evidence from the source

Soul reported that the platform now manages from dozens of GPU cards to nearly a thousand, supports hundreds of AI releases per day, and improves iteration efficiency by 2~5 times with about 50% cost savings. (original: 高效地管理了从初期的数十张 GPU 卡到近千张的超大规模,日承载 AI 业务发布数百次... 整体开发迭代效率提升 2~5 倍... 带来了 50% 的成本节省。)
Soul said AI and machine learning are core to the app, but VM-based deployment created slow iteration, repetitive operations work, and low resource utilization. (original: AI 机器学习是公司核心业务,但在传统的虚拟机部署方式下... 业务工作流不流畅,开发迭代效率低下,运维管理复杂且资源利用率低下。)
The company built an AI PaaS platform on ACK Cloud-Native AI Suite with data management, AI job release, model evaluation, GPU sharing, and Fluid acceleration. (original: 通过阿里云容器服务 ACK 云原生 AI 套件,构建了... AI PaaS 平台... 涵盖了数据管理、AI 任务发布和模型评测... 提供专业的 GPU 共享机制及 Fluid 数据加速能力。)
Transparency Evidence & methodology 100/100 reference value · 88% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value100/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth25/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    2 metrics describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence88%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability25/25
    12 of 12 key fields link to a named source.
  • Direct evidence15/20
    3 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity10/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Alibaba Cloud

    任意门基于云原生AI套件打造人工智能社交网络平台_社交与互联网_阿里云客户案例

    First-party
    https://www.aliyun.com/customer-stories/internet-2024-soul
    Source type
    Vendor-published customer story
    Supports
    • Customer
    • Region
    • Company size
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes

Date evidence

  • Published on source page Jun 23, 2024 · Alibaba Cloud · First-party
    Open date source
Not separately sourced Industry. Treat these normalized attributes as lower-confidence until a dedicated source is added.