Real-time Analytics
AVANTGARDE wanted to offer companies a new way to elicit attendee feedback from off-line events without using postevent surveys, which tend to have low participation rates. “Building everything from scratch ourselves wouldn’t have been possible.” Because what we’re doing is at the cutting edge, we looked to AWS for support when we had challenges.
Reported impact
“Our solution is doing things in the physical world that could not be done until now,” says Sponholz. “We have found AWS to be super helpful by incorporating our feedback into the road map so that we could build the features that we needed.” Achieving a high level of security for communication between edge devices and the cloud was a top priority.
AVANTGARDE turned to Amazon Web Services (AWS) and used AWS for the Edge —which brings AWS cloud capabilities to organizations—and Internet of Things services on AWS to develop a solution that can be used to operate machine learning (ML) models using on-premises devices. AVANTGARDE can run its ML models using AWS for the Edge, which lets smart devices process data either at the local level using servers or at device level using ML algorithms. AVANTGARDE’s solution analyzes emotional expressions to interpret attendee perception and engagement, then converts this data into an experience score. The solution uses image sensors to capture attendee expressions, which are converted to data that customers can access through an analytics solution.
Securing Communications between the Edge and the Cloud using AWS IoT Greengrass AVANTGARDE started developing its AI solution in 2021 and initially ran into challenges finding components for the devices—smart sensors similar to those used in autonomous vehicles—that it was building.
AVANTGARDE wanted to offer companies a new way to elicit attendee feedback from off-line events without using postevent surveys, which tend to have low participation rates.
AVANTGARDE’s solution analyzes emotional expressions to interpret attendee perception and engagement, then converts this data into an experience score.
Brands can use these scores to get more accurate insights on everything from event speakers to retail environments, then apply this information to optimize the experiences they offer—whether that’s by reimagining an entire retail environment or simply changing the music and lighting at an event.
In addition to the brand experience agency AVANTGARDE, the group has other specialized agency brands, such as Slash.Digital , Trendbüro, and Green Game, offering a broad spectrum of solutions and services.
Making Events Measurable Founded in 1985 as an event agency, AVANTGARDE has developed into a globally active group of companies with more than 650 employees in 11 locations worldwide.
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Scoring methodology
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Traceability
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