Enterprise Knowledge Search
Bynder needed to keep its digital asset management platform performant as customer media volumes grew rapidly, while reducing unpredictable storage costs, improving content findability, and speeding the secure onboarding of large asset collections.
Reported impact
Bynder stores more than 175 million assets totaling 18 PB on S3 Intelligent-Tiering, reduced storage costs by 65 percent, improved asset findability with automated image tagging, and sped client onboarding by using AWS Transfer Family for secure uploads.
Bynder runs its digital asset management platform on AWS and uses Amazon S3 as the system of record for customer media assets. As data grew rapidly, it added Amazon S3 Intelligent-Tiering so uploaded assets could remain in S3 while storage tiers adjusted automatically with changing access patterns, reducing cost without manual analysis or performance tradeoffs. Bynder tags S3 buckets and tracks product-level spend with AWS Cost Explorer, then reinvests savings in other innovation work. The platform also invokes Amazon Rekognition to scan newly uploaded images and apply keyword tags that make assets easier to find, and it uses AWS Transfer Family to ingest customer uploads securely into S3 before importing them into the DAM. The result is a scalable cloud content platform that combines cost optimization, faster onboarding, and better asset discovery.
Customers upload assets through AWS Transfer Family into Amazon S3, where Amazon S3 Intelligent-Tiering optimizes storage placement; uploaded images can be analyzed by Amazon Rekognition for automated tags, and the assets are then exposed through Bynder's DAM for search, retrieval, and content operations.
Bynder adopted AWS Cost Explorer... The company allocates tags to each Amazon S3 bucket so that it can carefully track costs and adjust as needed.
Instead of having to manually review the access pattern of assets, S3 Intelligent-Tiering does it for us automatically.
Now, 18 PB of Bynder’s customer data—equating to more than 175 million assets—is stored using S3 Intelligent-Tiering, which has led to a storage cost savings of 65 percent.
Using AWS Transfer Family, clients can upload their assets securely to an Amazon S3 bucket within AWS, and we then import those assets into the Bynder DAM.
When a client uploads an image, Bynder can initiate a feature that sends that data to Amazon Rekognition automatically for scanning and application of relevant keyword tags.
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The Organization JSON-LD lists addressLocality 'Amsterdam', addressCountry 'NL', and numberOfEmployees value 427.
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