Marketing Personalization
The founders wanted to empower everyone, from singular real-estate agents to global enterprises, to easily create hyper-personalized messages for targeted, meaningful marketing. It was a good opportunity for them to build the top of the marketing funnel and collect data to further engage potential customers.” faced the challenge of significantly reducing latency in video creation.
Reported impact
With up to 3,000 concurrent end users each generating custom videos in less than a minute, the framework can produce a million unique videos in just 3 hours. As a component of its real-time offering, also offers brands a live chatbot, complete with custom audio. Key reported metrics include seconds average time to create custom video 50; concurrent videos generated 3,000; 3,000 million unique videos created in 3 hours.
Gan.AI Enables Real-Time Creation of Personalized Videos to Drive Brand Engagement Startup Gan.AI uses generative AI to create personalized videos with perfect audio, lip-sync, and custom visuals. The company has been using Amazon Web Services (AWS) since its launch in 2021, and recently implemented AWS machine learning fully managed services for real-time video generation. Using Amazon SageMaker with multi-model endpoints, and AWS Lambda , Gan.AI can now create thousands of videos simultaneously with ultra-low latency. The business has unlocked new use cases internally and has increased the stickiness of existing customers. Following discussions with its AWS account team, the company chose to inference its deep learning models on GPU instances. In particular, the use of multi-model endpoints would offer the speed required for large-scale projects in real time.
Source data enters the Gan.AI workflow through its application services, processed with Amazon SageMaker, AWS Lambda, Amazon ECS.
3,000 million unique videos created in 3 hours
Following discussions with its AWS account team, the company chose to inference its deep learning models on GPU instances.
The campaign resulted in over 100 million impressions, 10 million views, and 2.5 times increase in brand awareness.
The founders wanted to empower everyone, from singular real-estate agents to global enterprises, to easily create hyper-personalized messages for targeted, meaningful marketing. It was a good opportunity for them to build the top of the mar
Using Studio, Agoda crafted more than 200 20-second ads where Ayushmann directly interacted with viewers using messages tailored to their dream vacation destinations.
With up to 3,000 concurrent end users each generating custom videos in less than a minute, the framework can produce a million unique videos in just 3 hours.
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