Marketing Personalization
9 customer use cases, newest first.
OA OpenAI Sample Oct 10, 2026 Booking.com Booking.com needed a better way to understand traveler intent during early trip discovery, because rule-based search and hundreds of fixed filters worked only when customers already knew what they wanted and did not… Booking.com data covers the last 20 years AI Trip Planner · GPT models · GPT-4o mini GC Google Cloud Sample Nov 19, 2025 UrbanMart Improve digital conversion by personalizing product discovery across channels. 18% lift in repeat purchase rate BigQuery · Looker · Vertex AI DB Databricks Sample Skyscanner Skyscanner handles 35 million searches and tens of billions of events every day, so a healthy unified data ecosystem is essential for travel search at this scale — teams across many use cases need to share reliable data… 180 million flight-ranking predictions per day Databricks Data Intelligence Platform · Unity Catalog DB Databricks Sample Workday Workday needed a governed, AI-ready data foundation that could serve every line of business — from product telemetry and sales analytics to AI-driven marketing — and let technical and non-technical teams alike build… Every business unit launched sandbox workspaces in 6 months Databricks Data Intelligence Platform · Unity Catalog DB Databricks Sample SSE Airtricity SSE Airtricity serves around 750,000 customers across the island of Ireland with smart meters widely deployed, but generic energy tips and black-box third-party tools fell short of personalized insights. The Data &… +12% unique visitors to insights section in first month Agent Bricks / Mosaic AI · Databricks AI Model Serving · Databricks Apps AWS AWS Sample Pinterest Pinterest needed to scale AI-powered visual discovery to 600 million monthly active users while keeping the platform a positive, trusted, and safe experience differentiated from competitors who optimize for viral… 10 million AI-powered recommendations per second Amazon Bedrock · Amazon EC2 · Amazon EC2 G5 instances GC Google Cloud Sample Sabre Travel buyers were stuck with a 30-year-old 'tyranny of the five boxes' search paradigm while content sat scattered across many sources, and travel sellers (e.g. airlines) were absorbing tens of millions of customer… $150M in annualized cost savings from cloud infrastructure modernization Gemini · Google Maps Platform · Travel Impact Model API GC Google Cloud Sample The Kraft Heinz Company Across more than 200 global brands, Kraft Heinz marketing and R&D teams had to keep pace with rapidly shifting consumer culture and personalize content, but new product concept and marketing content development was… 70% adoption rate among product development and marketing users on the platform BigQuery · Gemini · Imagen 4 GC Google Cloud Sample FairPrice Group FairPrice Group needed to keep pace with rapidly shifting retail consumer needs across more than 570 physical and digital touchpoints, personalize the in-store and online shopping journey, and equip more than its… Ad creation cost reduced by up to 100x Chirp 2 · Gemini API · Gemini Enterprise