OpenAI
7 customer use cases, newest first.
OA OpenAI Sample Oct 10, 2026 Booking.com Booking.com needed a better way to understand traveler intent during early trip discovery, because rule-based search and hundreds of fixed filters worked only when customers already knew what they wanted and did not… Booking.com data covers the last 20 years AI Trip Planner · GPT models · GPT-4o mini OA OpenAI Sample Oct 10, 2026 Boston Children's Hospital Boston Children's needed to reduce the administrative burden of supply-chain, billing, and scheduling work while also helping clinicians reason through rare-disease cases where fragmented genetic data, incomplete… About 60,000 hours in time savings co-pilot geneticist · enterprise AI layer · secure internal ChatGPT environment OA OpenAI Sample Oct 9, 2026 Asana Asana needed to cut the cost and latency of its StackAI browser agent so it could offer customers more capable models for browser-driven workflows without unsustainable operating expense. $0.47 average estimated model cost with the optimized GPT-6.1 Sol workflow Codex · Command · GPT-6 Astra OA OpenAI Sample Oct 9, 2026 Sophos Sophos needed to investigate and respond to a growing volume of cyber threats faster, while scaling its expertise across every protected customer without matching growth in scarce analyst headcount. 52% of MDR cases resolved end-to-end by AI OpenAI Daybreak · OpenAI models · Sophos Fusion OA OpenAI Sample May 29, 2026 Braintrust Braintrust wanted to respond to customer feature requests faster and run more engineering experiments, but slower coding tools and backlog-driven workflows made it costly to turn feedback into working prototypes in real… 50% of the Braintrust team moved to Codex in one month Codex · GPT-5.5 OA OpenAI Sample Dec 12, 2025 BNY BNY wanted to scale generative AI across a systemically important financial institution without treating it as a side experiment, so it needed a governed way for employees to build agents, use frontier models, and… 20,000 employees actively building AI agents ChatGPT Enterprise · Eliza · deep research OA OpenAI Sample Aug 21, 2025 Blue J Blue J needed to help tax professionals answer complex questions in a regulated domain where research traditionally requires hours, days, or weeks of reading across statutes, rulings, case law, and commentary, and even… 2.7 hours saved per user weekly GPT-4.1 · Retrieval-Augmented Generation (RAG) system