Customer Service Automation
13 customer use cases, newest first.
OA OpenAI Sample Oct 10, 2026 Booking.com Booking.com needed a better way to understand traveler intent during early trip discovery, because rule-based search and hundreds of fixed filters worked only when customers already knew what they wanted and did not… Booking.com data covers the last 20 years AI Trip Planner · GPT models · GPT-4o mini MS Microsoft Sample Jan 13, 2026 Hertz Hertz needed to modernize hundreds of legacy processes—employee shift planning, roadside-assistance lookups across vehicle manuals on SharePoint, and payroll updates—to improve responsiveness for 26,000+ employees… 11,000+ rental locations in 160 countries Dataverse · Microsoft Copilot Studio · Microsoft Power Platform MS Microsoft Sample Nov 18, 2025 AT&T AT&T's employees were spending too much time investigating across many search links to find answers, developers were debugging code line by line, and data flowed faster than humans could keep up. Leadership needed proof… 100,000+ employees actively using agents Azure AI Foundry · Azure AI Search · Azure API Management OR Oracle Sample Uniti Group Uniti's customer-care team was answering more than 10,000 monthly billing-related inquiries by manually correlating data across multiple billing, CRM, and operations systems—a high-cost, latency-prone workflow that… 10,000+ monthly billing-related customer inquiries handled OCI Generative AI · Oracle AI Vector Search · Oracle Autonomous AI Database DB Databricks Sample Baylor University Enrollment Management Baylor's Enrollment Management division serves 19,000 students and 50,000 annual applications, with a small contact-center team handling 100–300 calls per day about financial aid and student accounts. Dedicated QA could… 100% call review coverage (up from ~5%) Agent Bricks / Mosaic AI · Databricks Genie · Databricks Marketplace DB Databricks Sample SSE Airtricity SSE Airtricity serves around 750,000 customers across the island of Ireland with smart meters widely deployed, but generic energy tips and black-box third-party tools fell short of personalized insights. The Data &… +12% unique visitors to insights section in first month Agent Bricks / Mosaic AI · Databricks AI Model Serving · Databricks Apps AC Alibaba Cloud Sample Senheng Senheng, the biggest consumer electronics retailer in Malaysia (RM1.3B revenue in 2020), wanted to boost the local economy by allowing SMEs to tap into its 3M+ PlusOne member database via a new S-Rewards Centre and… 3 million+ PlusOne members Retail Solutions Platform · Terminus B2B2C AC Alibaba Cloud Sample AI Rudder AI Rudder, a 2019-founded Indonesian SaaS company providing Voice AI for B2C communication across banking, fintech, insurance, e-commerce, logistics, and supply chain, needed massive compute for ASR, NLU, NLG, and… 200+ companies worldwide use AI Rudder as of 2022 Application Real-Time Monitoring Service · ApsaraDB RDS · ApsaraDB for HBase AC Alibaba Cloud Sample Halosis Halosis—a Jakarta-based social-commerce startup connecting hundreds of thousands of Indonesian SMEs to customers—needed to roll out Halosis Retail during COVID-19 to let consumer brands, merchants, and mom-and-pop… Halosis Retail launched in 6 weeks Cloud Enterprise Network · Elastic Compute Service · Object Storage Service AC Alibaba Cloud Sample Tmall Tmall and Tmall Global—Alibaba's flagship e-commerce platforms and the first stop in China for many international brands—needed highly-stable, highly-scalable, secure global infrastructure to support "New Retail,"… $25 billion USD generated in 24 hours during Double 11 Alibaba Cloud IaaS · Anti-DDoS Pro · Data Middleware GC Google Cloud Sample Sabre Travel buyers were stuck with a 30-year-old 'tyranny of the five boxes' search paradigm while content sat scattered across many sources, and travel sellers (e.g. airlines) were absorbing tens of millions of customer… $150M in annualized cost savings from cloud infrastructure modernization Gemini · Google Maps Platform · Travel Impact Model API GC Google Cloud Sample Hershey Entertainment & Resorts Hershey Entertainment & Resorts (HE&R) needed to personalize experiences for highly varied guests across an amusement park, hotel, hockey team and entertainment venues, but its prior reliance on manual data sampling… Dialogflow-to-BigQuery-to-Looker Studio reporting built in 30 minutes BigQuery · Conversational Agents · Customer Engagement Suite GC Google Cloud Sample FairPrice Group FairPrice Group needed to keep pace with rapidly shifting retail consumer needs across more than 570 physical and digital touchpoints, personalize the in-store and online shopping journey, and equip more than its… Ad creation cost reduced by up to 100x Chirp 2 · Gemini API · Gemini Enterprise