Customer Service Automation · Enterprise Knowledge Search
As access to generative AI expands, companies have the potential to use the technology to improve people’s lives. Chilean media holding company Megamedia chose to use generative AI to make it simpler for people to find information about government support programs.
Reported impact
Now that Megamedia has created this chatbot, it has the potential to expand the solution to develop models trained on other specific data sources. For example, it could create a chatbot specifically trained on information about the World Cup or on political news.
As access to generative AI expands, companies have the potential to use the technology to improve people’s lives. Chilean media holding company Megamedia chose to use generative AI to make it simpler for people to find information about government support programs. Because it is powered by large language models (LLMs), interacting with the Dato Útil chatbot feels like a real conversation, a much better user experience than chatbots with only static, preloaded answers. The chatbot is built using Claude 2, an LLM from Anthropic, through Amazon Bedrock , a fully managed service that offers a choice of high-performing foundation models from well-known AI companies. ARKHO provided expertise in Amazon Bedrock, which is integrated within Generative AI Application Builder on AWS. “We use Amazon Bedrock for basically all our generative AI use cases because it is very flexible,” says Nicolas Caraball, data scientist at ARKHO.
Application logic runs on Amazon Bedrock and is surfaced through Amazon Kendra.
As access to generative AI expands, companies have the potential to use the technology to improve people’s lives.
As one of the largest broadcasters in Chile, Megamedia has websites as well as radio, television, and cable channels in the region.
Chilean media holding company Megamedia chose to use generative AI to make it simpler for people to find information about government support programs.
For example, it could create a chatbot specifically trained on information about the World Cup or on political news.
Now that Megamedia has created this chatbot, it has the potential to expand the solution to develop models trained on other specific data sources.
The company’s news website, meganoticias.
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Scoring methodology
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Traceability
Field coverage shows which facts each source supports. Dates are shown only when documented by the source.
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