NAGRA

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Innovation is and will always remain core to NAGRA, and working with strategic partners such as AWS will remain a key part of our strategy going forward.” Learn more about Nagra's Insight Negotiation Agent Amazon Bedrock has given us a whole range of generative AI capability to add to our customer solutions.

Its customers include content providers, pay-TV operators, and telcos, who choose NAGRA to protect their content and investments, and help them harness new technology in a fast-paced environment. “Working with over 500 customers and 400 million devices that are using our technology every day gives us a huge amount of data—and that data we use to identify with our customers how we can best maximize their revenues and reduce churn,” says NAGRA’s vice president of global solution and partner marketing Tim Pearson. “We’re currently looking at how we can infuse generative AI into our broad solution portfolio across content security, streaming solutions, and consumer loyalty.” Picking the Right Models Specifically, NAGRA has been using Amazon Bedrock—the easiest way to build and scale generative AI applications with foundation models—and Anthropic Claude 3 to develop a customer service solution.

The fast-evolving LLMs give us access to all sorts of new and evolving technology.

Using AWS and services such as Amazon Bedrock means both faster development of new services and features, and the ability to ramp up to meet demand. “Working with AWS gives us the certainty that we’re able to scale to millions and even tens of millions of conversations as required,” says Pearson. “And it helps us accelerate our time to market.

Vice President of Global Solution and Partner Marketing, NAGRA Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS.