Wildix

Solution

With more customers shopping online, and with the rise of remote work, in-store foot traffic isn't what it used to be. Wildix, a provider of unified communications solutions, saw an opportunity to offer innovative support to brick-and-mortar retailers to help them meet these modern challenges. Wildix recognized that to compete with online competitors, in-person stores must be able to offer efficient and personalized customer service with lean staff teams. The company sought to build a solution that could offer near real-time communication through the cloud and integrate with existing and future in-store systems. To modernize quickly, the company chose to build its complete retail headset solution, x-hoppers, on Amazon Web Services (AWS).

Data flow

Push-to-talk communication for in-store associates, broadcasts across multiple departments, and external phone calls can all be handled through the headset and associated application. If a customer asks a question that a store employee doesn't know the answer to, the employee can ask AI in natural language, as if they were asking a knowledgeable colleague. "Using AWS significantly accelerated our innovation process," says Hölzl.