Enterprise Knowledge Search · Marketing Personalization · Sales Automation
MiQ needed a better way to support agent-assisted media planning and campaign optimization because massive audience and campaign datasets were spread across separate tools, forcing planners to manually stitch together insight before making recommendations.
Reported impact
MiQ improved agent-assisted media planning and campaign optimization with measurable results including Turning 700T customer signals into media intelligence, Number of campaigns for more than 2,300 advertisers powered by Sigma (since launch), and at Data + AI Summit 2026 to learn more., while giving teams a faster path from governed data to production decisions.
MiQ uses Databricks Data + AI Platform to support agent-assisted media planning and campaign optimization. The implementation replaced a legacy state where massive audience and campaign datasets were spread across separate tools, forcing planners to manually stitch together insight before making recommendations. Campaign performance data and audience data move through production data pipelines and land in Delta Lake, giving teams one trusted data foundation. Unity Catalog governs access, lineage, and compliance across sensitive datasets. Databricks SQL, Genie, and Agent Bricks operationalize models, agents, and analytics that deliver agent-assisted campaign plans and audience insights.
Campaign performance data and audience data land on a shared platform, pipeline services clean and standardize them, governance controls enforce trusted access, and AI, model-serving, and analytics services deliver agent-assisted campaign plans and audience insights.
Number of campaigns for more than 2,300 advertisers powered by Sigma (since launch)
There were too many data silos. Teams worked across separate internal platforms for traders, sellers and analytics, each with its own pipelines and data stores,
Without Databricks, this agent wouldn’t be possible. With Genie, our teams can easily interact with complex campaign and audience data to make decisions that improve our clients’ ad performance.
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