Marketing Personalization
Emccamp Residencial is a Brazilian real estate and construction company with 49 years of history, building homes across a full range of income levels, from affordable first-home developments to high-end properties.
Reported impact
Landing page built in four hours for R$50, down from R$8,000; Estimated marketing production savings of R$170K-R$200K; Land acquisition research cut from five weeks to minutes; 33% efficiency gain in agentic workflow automation.
Using Google Cloud AI, Emccamp produces landing pages in four hours compared to three weeks, cutting costs by 96%. Emccamp Residencial is a Brazilian real estate and construction company with 49 years of history, building homes across a full range of income levels, from affordable first-home developments to high-end properties. With dozens of active developments at any given time and a growing ambition to scale the business without proportionally growing its headcount, the company's ability to produce marketing content efficiently is directly tied to its ability to compete. Emccamp had already been using Google Cloud when a new wave of AI capabilities emerged. What stood out was not a single tool, but the maturity of the platform and the pace at which it was evolving. We had been researching for months, looking at what companies in China and Europe were doing differently.
33% efficiency gain in agentic workflow automation
Emccamp Residencial is a Brazilian real estate and construction company with 49 years of history, building homes across a full range of income levels, from affordable first-home developments to high-end properties. With dozens of active dev
Estimated marketing production savings of R$170K-R$200K
Land acquisition research cut from five weeks to minutes
Landing page built in four hours for R$50, down from R$8,000
Using Google Cloud AI, Emccamp produces landing pages in four hours compared to three weeks, cutting costs by 96%.
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Scoring methodology
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Traceability
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