Marketing Personalization
GWM needed a faster, more cost-efficient way to produce a commercial that could still connect emotionally with its audience.
Reported impact
Ad production costs up to 10x lower than traditional shoots; Full commercial delivered in 56 days, half the usual time; Generated over R$5 million in earned media globally; GWM Brasil used Google Cloud generative AI to produce the first 100% AI-generated automotive commercial in the country.
GWM needed a faster, more cost-efficient way to produce a commercial that could still connect emotionally with its audience. Other tools were considered, but the decision came down to two things. Beyond the consistent support from Google's team throughout the project, the main deciding factor was Veo , Google's enterprise video generation model, which had just launched and offered… The workflow was built on a suite of Gemini Enterprise Agent Platform tools working together: Veo for video generation, Imagen for still image creation, and the Text-to-Speech API for narration. Cloud Storage managed all assets throughout the process, while… Key components include Nano Banana provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis; Gemini Enterprise Agent Platform coordinates multi-agent workflows, tool calling, and governed automation across the application; Cloud Storage stores large files, lake data, or static assets that.
Ad production costs up to 10x lower than traditional shoots
Full commercial delivered in 56 days, half the usual time
GWM Brasil used Google Cloud generative AI to produce the first 100% AI-generated automotive commercial in the country.
Generated over R$5 million in earned media globally
Great Wall Motors (GWM) Brasil is one of Brazil's fastest-growing automakers, offering a full lineup of multi-energy vehicles that includes hybrids, plug-in electrics, diesel, and flex models. The company reached…
When it was time to launch the all-new Haval H6, the company's flagship model and Brazil's best-selling hybrid, GWM's media team faced a familiar tension. Traditional advertising production in Brazil is expensive and…
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