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Google Cloud Software / SaaS United States

HeyGen

Marketing Personalization

For businesses creating training materials or marketing content, this barrier can mean that valuable knowledge stays locked in documents nobody reads.

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Driven primarily by the rapid adoption of Video Agent, HeyGen has seen 10x growth in Google Cloud spend since the first quarter of 2025. "The level of quality we can rely on with Gemini to build our products means we can sleep at night,"…
Gemini 3 unlocked our Motion Graphics engine - success rate improved from <10% to high 90s
HeyGen also uses Gemini to power a comprehensive evaluation system. It runs extensive internal offline evaluations to validate video output quality, relying on Gemini to assess whether videos follow prompts accurately, use the correct…
HeyGen's use of Nano Banana Pro and Veo 3 has solved a persistent video production challenge. Previously, users would use their actual background or change to a virtual background. Now, Video Agent helps them accurately mimic their avatars…

Reported impact

Business outcome

Gemini 3 unlocked our Motion Graphics engine - success rate improved from <10% to high 90s; Step change in visual intelligence with Gemini 3; HeyGen uses Gemini to power its Video Agent, reducing video creation from days to minutes and delivering professional quality videos.

  • Cost Reduction
  • Productivity Improvement
  • Revenue Growth
  • Risk Reduction

Solution

For businesses creating training materials or marketing content, this barrier can mean that valuable knowledge stays locked in documents nobody reads. HeyGen, which joined Google Cloud for Startups when the company was founded in 2020, runs approximately 80% of its technology on Google Cloud and leverages Gemini through Vertex AI HeyGen's use of Nano Banana Pro and Veo 3 has solved a persistent video production challenge. Previously, users would use their actual background or change to a virtual background. Now, Video Agent helps them accurately mimic their avatars in any environment.… Key components include Gemini 2.5 provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis; Vertex AI provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis; Veo 3 provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis.

Data flow

HeyGen's use of Nano Banana Pro and Veo 3 has solved a persistent video production challenge. Previously, users would use their actual background or change to a virtual background. Now, Video Agent helps them accurately mimic their avatars in any environment. Additionally, HeyGen's Video Translate uses Gemini 2.5 to translate full video scripts into over 180 languages, while its Proofread tool refines translations and allows customers to adjust voices and scripts. "Gemini has helped us to deliver truly global, personalized experiences," says Liu.

Solution architecture

5 components · 1 layer
  1. Compute
    • Gemini 2.5 Provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis.
    • Vertex AI Provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis.
    • Veo 3 Provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis.
    • Nano Banana Pro Provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis.
    • Lyria Provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis.

Architecture clues

  • Driven primarily by the rapid adoption of Video Agent, HeyGen has seen 10x growth in Google Cloud spend since the first quarter of 2025. "The level of quality we can rely on with Gemini to build our products means we…
  • HeyGen has piloted Gemini 3 before a full rollout, and Liu says the latest version is a significant leap forward. "Our internal prototype became a production pipeline overnight with Gemini 3's launch," says Liu. "Our…
  • HeyGen recently launched AI Video Agent (available through web app and API), raising the bar by enabling users to generate polished videos from simple prompts.
  • Looking ahead, HeyGen plans to test more Google Cloud AI products, including future versions of Veo and Nano Banana, as well as the music generation model, Lyria . Fundamentally, though, HeyGen is focused on deepening…

Evidence from the source

Building Video Agent required an LLM capable of analyzing, structuring, optimizing, and processing video content with human-level understanding. "As we've evolved from a platform where users come to HeyGen to create a…
Driven primarily by the rapid adoption of Video Agent, HeyGen has seen 10x growth in Google Cloud spend since the first quarter of 2025. "The level of quality we can rely on with Gemini to build our products means we…
Gemini 3 unlocked our Motion Graphics engine - success rate improved from <10% to high 90s
HeyGen recently launched AI Video Agent (available through web app and API), raising the bar by enabling users to generate polished videos from simple prompts.
HeyGen set out to change this. With just one uploaded photo or video, HeyGen enables customers to create studio-quality videos that educate, inform, and sell— from product training videos to bespoke customer pitches.…
Step change in visual intelligence with Gemini 3
Transparency Evidence & methodology 100/100 reference value · 79% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value100/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth25/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    4 metrics describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence79%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    6 direct source quotes retained.
  • Date provenance0/10
    The publication date has no documented provenance.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity10/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Google Cloud

    HeyGen customer story

    First-party
    https://cloud.google.com/customers/heygen
    Source type
    Vendor-published customer story
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes

Date evidence

  • First archived Apr 19, 2026 · Internet Archive · Independent First Wayback Machine capture; confirms the page existed by this date, not when it was published.
    Open date source
  • Sitemap last modified Apr 14, 2026 · Google Cloud · Publisher metadata Publisher-reported modification timestamp; not a publication date.
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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