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Google Cloud Software / SaaS Lithuania

Hostinger

Marketing Personalization

Hostinger addresses this challenge with its accessible online platform designed to make digital success simple for creators, bloggers, and small business owners alike.

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25% reduction in site-builder response times with Gemini
50% faster response times for email marketing tool
50% reduction in operational costs with Gemini Flash
Reduces background error-checking windows from 40 seconds to 12

Reported impact

Business outcome

25% reduction in site-builder response times with Gemini; Reduces background error-checking windows from 40 seconds to 12; 50% faster response times for email marketing tool; 50% reduction in operational costs with Gemini Flash.

  • Cost Reduction
  • Customer Experience
  • Speed to Market

Solution

Hostinger scales conversational AI to help five million global users launch web projects faster while reducing operational costs. Hostinger addresses this challenge with its accessible online platform designed to make digital success simple for creators, bloggers, and small business owners alike. To remove technical friction for its users, the company integrates artificial intelligence directly into its software, allowing creators to describe what they want in natural language to create complete web pages or promotional layouts. “If an automated system takes too long to respond or provides inconsistent results, creators quickly look elsewhere,” explains Saulius Lazaravičius, vice president of product at Hostinger.

Solution architecture

4 components · 1 layer
  1. Compute
    • Gemini 3.1 Provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis.
    • Gemini 3.0 Flash Extracts and reasons over complex unstructured content at high speed.
    • Gemini 3.1 Flash Lite Handles lightweight generative tasks where low latency and low cost are required.
    • Nano Banana Provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis.

Architecture clues

  • Accelerating website creation and email marketing with Gemini 3.1 and Flash models
  • For its automated email marketing tool, Hostinger Reach, the engineering team applied a different technical approach to balance performance with budget. Because drafting newsletters and promotional campaigns involves less intensive programm
  • Gemini 3.1
  • Gemini 3.1 Flash Lite
  • Nano Banana
  • “Matching the technical complexity of a user request to the right size model has transformed how we manage our applications,” explains Lazaravičius. “By running less demanding layout generations on Gemini Flash models, we halved our operati

Evidence from the source

25% reduction in site-builder response times with Gemini
50% faster response times for email marketing tool
50% reduction in operational costs with Gemini Flash
Accelerating website creation and email marketing with Gemini 3.1 and Flash models
However, as it scaled these conversational AI capabilities across 150 countries, Hostinger encountered operational issues, including high computing costs, slow response generations, and unpredictable outputs. When creators had to wait too l
Reduces background error-checking windows from 40 seconds to 12
Transparency Evidence & methodology 90/100 reference value · 77% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value90/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth15/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    4 metrics describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence77%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    6 direct source quotes retained.
  • Date provenance0/10
    The publication date has no documented provenance.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity8/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Google Cloud

    Hostinger customer story

    First-party
    https://cloud.google.com/customers/hostinger
    Source type
    Vendor-published customer story
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes

Date evidence

  • Sitemap last modified Aug 4, 2026 · Google Cloud · Publisher metadata Publisher-reported modification timestamp; not a publication date.
    Open date source
  • Unverified extracted date Aug 4, 2026 · Google Cloud · Unknown Legacy extracted date without source-page confirmation.
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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