GC Google Cloud Software / SaaS North America

Sabre

Customer Service Automation · Enterprise Knowledge Search · Marketing Personalization · Real-time Analytics

Travel buyers were stuck with a 30-year-old 'tyranny of the five boxes' search paradigm while content sat scattered across many sources, and travel sellers (e.g. airlines) were absorbing tens of millions of customer emails a year for routine booking changes — both pressing Sabre to deliver more personalized travel commerce and free up customer-care agents for higher-value work.

$150M in annualized cost savings from cloud infrastructure modernization
19 data centers decommissioned
70 ongoing generative AI projects
99% of compute capacity now cloud-based

Solution

Sabre launched SabreMosaic, an AI-powered travel commerce platform underpinned by Sabre IQ, an intelligence layer built on Gemini models and Vertex AI. The platform processes 50+ petabytes of anonymized travel data to deliver personalized offers, ancillary upsells (10% revenue lift), seat upgrade optimization (20% revenue lift), and real-time market forecasting. SabreMosaic Concierge IQ, built using Vertex AI Agent Builder, deploys conversational agents that handle multi-leg trip planning, rebooking, hotel arrival management, and expense filing in one seamless chat interface. Google Maps Platform provides location services, and the Travel Impact Model API enables carbon footprint display for sustainable travel options.

Data flow

Traveler search intent and booking history ingested into Vertex AI models trained on 50+ petabytes of travel data. Gemini processes natural language queries and preferences. Agents coordinate across booking systems, hotel APIs, expense systems, and maps to construct multi-leg itineraries. Carbon data fetched from Travel Impact Model API. Personalized ancillary and upgrade offers generated based on traveler profile. Responses returned conversationally via Concierge IQ interface.

Solution architecture

5 components · 4 layers
  1. Compute
    • Gemini Powers the conversational intelligence core of SabreMosaic, processing traveler preferences and booking context to generate personalized offers and natural language responses.
    • Vertex AI Provides the ML infrastructure and foundational models for SabreMosaic's ancillary revenue optimization, market forecasting, and price intelligence algorithms.
  2. Serving
    • Google Maps Platform Enables location-based recommendations and ground transportation options integration into travel itineraries.
  3. Orchestration
    • Vertex AI Agent Builder Orchestrates multi-agent workflows for SabreMosaic Concierge IQ, coordinating flight rebooking, hotel management, and expense report tasks in conversational context.
  4. Uncategorized
    • Travel Impact Model API Provides carbon emissions data for flights and alternative transportation, allowing travelers to compare sustainability impact across booking options.

Architecture clues

  • Automated AI agent testing and validation pipeline built with partner Egen, integrated into Sabre's existing dev workflow
  • Concierge IQ agentic chat built on Vertex AI Agent Builder, latest Gemini models, Google Maps Platform, and SabreMosaic APIs
  • Real-time signal-based market forecasting via Sabre Market Intelligence rather than purely historical analysis
  • Sabre IQ intelligence layer combining strong privacy controls, security and a governance framework on top of Google Cloud AI
  • SabreMosaic is a modular, open, API-based platform with selectable modules (Ancillary IQ, Upgrade IQ, Concierge IQ, Sabre Market Intelligence)
  • Semantic search on Vertex AI plus Gemini models underpin generative travel experiences
  • Sustainability data and flight carbon footprints exposed via the Google Travel Impact Model API

Evidence from the source

$150M in annualized cost savings through cloud infrastructure modernization
70 ongoing generative AI projects to improve travel experiences
99% of compute capacity now cloud-based, unlocking AI-powered innovations
Sabre's latest development in this space is SabreMosaic™ Concierge IQ, an all-in-one generative AI chat solution for travelers built using Vertex AI Agent Builder, the latest Gemini models, Google Maps Platform, and SabreMosaic APIs.
Using AI to boost airline ancillary revenue up to 10% and seat upgrade revenue up to 20%