Reported impact
Business outcome
Circles achieved a 65% autonomous resolution rate in support, increased ARPU by 22% and reduced churn by 9% in Singapore through personalization, and improved development efficiency by 29% using Codex internally.
- Customer Experience
- Productivity Improvement
- Revenue Growth
Solution
Circles built an AI-native telco stack on the OpenAI API to unify customer support, account management, and personalization inside one conversational surface. Its AI Concierge serves as the front door, combining search, support, account actions, and recommendations in a single experience. Behind it, CareX uses an orchestration agent plus specialist agents for billing, subscriptions, network management, and account services to resolve issues without making customers repeat context. In parallel, Xplore IQ combines behavior, account history, and real-time signals to recommend the next best action such as a roaming pack, plan upgrade, or churn-prevention offer. Circles also encrypts personally identifiable information before model access, scopes agent access by task, and uses staged rollouts, rollback controls, and escalation paths so the same stack can operate safely across multiple operators and markets.
Data flow
Customer context from usage, billing, network, and location signals enters AI Concierge, which passes each request to CareX for orchestration across specialist agents. Xplore IQ uses the same behavioral and account data to surface the next best offer or save action, while scoped access and encrypted PII ensure only the data required for each task reaches the model layer.