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Google Cloud Media and Entertainment Israel

Taboola

IT Operations Automation

Taboola, a global ad tech and content discovery platform, uses Vertex AI, NotebookLM, and Gemini to scale ad performance, streamline sales, reduce costs, and democratize secure AI access across teams.

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Cut ad moderation costs by 75% by migrating content review to Gemini
Democratized AI with secure, no-code agents built on Gemini Enterprise
Sales reps now run one-click agents to pull insights from systems like Salesforce, while finance leads can review invoice batches with contextual vendor data.
Taboola migrated its Content Review Team to Gemini's enhanced image models, reducing moderation costs by 75%.

Reported impact

Business outcome

Taboola is a global leader in ad tech and content discovery, helping publishers and advertisers deliver personalized, engaging experiences. Headquartered in New York with R&D in Israel, Taboola supports over 9,000 digital properties and powers native ads, recommendation engines, and real-time content optimization.

  • Productivity Improvement
  • Speed to Market

Solution

Taboola, a global ad tech and content discovery platform, uses Vertex AI, NotebookLM, and Gemini to scale ad performance, streamline sales, reduce costs, and democratize secure AI access across teams. Taboola had long relied on Google Workspace, but the adoption of Gemini, NotebookLM, and now Gemini Enterprise marked a shift from general productivity tools to company-wide AI enablement. Gemini enhanced daily tasks like email searches and meeting summaries, reducing dependency on disconnected file systems. NotebookLM added a collaborative, no-code layer to knowledge sharing. Analysts could preload curated information into shared notebooks, enabling teams to explore data and make decisions without delays. Taboola also piloted Gemini Enterprise to accelerate workflows across sales, support, and finance. Sales reps now run one-click agents to pull insights from systems like Salesforce, while finance leads can review invoice batches with contextual vendor data.

Solution architecture

3 components · 2 layers
  1. Serving
    • NotebookLM Provides the collaboration surface where teams review outputs and work with AI assistance.
    • Google Workspace Provides the collaboration surface where teams review outputs and work with AI assistance.
  2. Orchestration
    • Gemini Enterprise Provides the reasoning or generation layer used for classification, orchestration, content generation, or analysis.

Evidence from the source

Democratized AI with secure, no-code agents built on Gemini Enterprise
Gemini enhanced daily tasks like email searches and meeting summaries, reducing dependency on disconnected file systems. NotebookLM added a collaborative, no-code layer to knowledge sharing. Analysts could preload curate
Rolled out Gemini Enterprise to 600+ sales staff, streamlining access to client data and tasks
Taboola had long relied on Google Workspace, but the adoption of Gemini, NotebookLM, and now Gemini Enterprise marked a shift from general productivity tools to company-wide AI enablement.
Taboola, a global ad tech and content discovery platform, uses Vertex AI, NotebookLM, and Gemini to scale ad performance, streamline sales, reduce costs, and democratize secure AI access across teams.
Transparency Evidence & methodology 81/100 reference value · 77% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value81/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth10/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity16/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    2 metrics describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence77%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    5 direct source quotes retained.
  • Date provenance0/10
    The publication date has no documented provenance.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity8/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Google Cloud

    Taboola customer story

    First-party
    https://cloud.google.com/customers/taboola
    Source type
    Vendor-published customer story
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes

Date evidence

  • First archived Feb 8, 2026 · Internet Archive · Independent First Wayback Machine capture; confirms the page existed by this date, not when it was published.
    Open date source
  • Sitemap last modified Jan 19, 2026 · Google Cloud · Publisher metadata Publisher-reported modification timestamp; not a publication date.
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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