Accenture

Solution

Accenture's M+Cx Next team built and internally deployed personified gen AI-powered conversational agents as a client-zero implementation before taking the pattern to clients. In practice, the agents serve as branded digital assistants such as Maya in Accenture's San Francisco office, where they guide visitors, explain how to reserve spaces, and share information about company initiatives. The experience is grounded in integrated data systems that hold enterprise and event knowledge, while cloud infrastructure provides the digital core needed to run and scale the agents. The serving layer is the conversational agent itself, optionally embodied in immersive formats for richer interactions. The solution integrates with workplace and service workflows such as room reservations, equipment requests, catering, training registration, and tech support so the agent can complete useful tasks while maintaining a consistent brand persona.

Data flow

Visitor, employee, or event-user requests are submitted to the gen AI-powered conversational agent, which draws on integrated data systems containing enterprise and event knowledge and runs on cloud infrastructure; the agent then returns branded responses and task guidance such as reservations, support, or informational assistance through the conversational interface.