Document Processing
Nationwide Pet needed to turn thousands of pages of highly technical veterinary medical knowledge into clear, consumer-friendly content fast enough to meet demanding project timelines, so pet owners could get useful guidance through its pet health platform.
Reported impact
Nationwide dramatically accelerated medical content creation for Pet HealthZone, met critical timelines without lowering quality, and strengthened the customer experience with personalized pet health information.
Nationwide used an in-house generative AI workflow to accelerate content creation for Nationwide Pet HealthZone®. Emily Tincher's team prompted a generative AI tool to produce first-draft summaries for 71 pet health conditions, then iterated with additional prompts to generate both short-form and longer descriptions in plain language. Veterinarian experts reviewed, corrected, and enhanced the drafts before publication, keeping humans in the approval loop rather than serving model output directly. The vetted content became part of Nationwide Pet HealthZone®, which combines that medical guidance with Nationwide Pet claims data from millions of pets to deliver personalized information about specific health risks. The source does not name a separate storage or orchestration product, but it does describe a production flow of expert knowledge ingestion, AI-assisted drafting, human validation, and delivery through a customer-facing platform.
Nationwide started with thousands of pages of technical veterinary knowledge, used a generative AI tool to draft layperson-friendly summaries for 71 conditions, had veterinarian experts review and refine the output, and then served the finalized content through Nationwide Pet HealthZone®, where it is paired with claims data from millions of pets to provide personalized risk information.
"In an effort that saved more than three hundred hours, the use of generative AI drastically accelerated the creation of 35,000 words of medicalized content, saving time and money."
"The resulting subject matter was transformed into the secret sauce fueling the one-of-a-kind Nationwide Pet HealthZone®, a groundbreaking platform that uses Nationwide Pet claims data from millions of pets to provide personalized information about specific health risks."
"With a few creative prompts, Emily and her team were able to ask the Generative AI tool to create first-draft summaries for seventy-one different health conditions."
"With a few more prompts, the tool quickly created additional drafts of both short-form and longer-form descriptions of the health conditions—all drafted in laymen's terms."
"With the boost from generative AI, Emily and a team of other veterinarian experts at Nationwide Pet were able to review and update the newly packaged information for accuracy and enhancement."
Review how this reference was scored and trace each normalized claim back to its documented source.
Scoring methodology
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Traceability
Field coverage shows which facts each source supports. Dates are shown only when documented by the source.
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