Reported impact
Business outcome
Nationwide created a free digital resource that gives pet owners easier access to breed-related health risks, preventive measures, and early-detection guidance, while helping internal experts turn technical veterinary material into consumer-friendly content.
- Customer Experience
- Productivity Improvement
Solution
Nationwide built Pet HealthZone as a consumer-facing digital experience that uses generative artificial intelligence to convert internal and expert knowledge into accessible pet health guidance. The ingest layer described on the page is Nationwide's knowledge corpus: 40+ years of pet insurance experience across dog and cat breeds plus thousands of pages of veterinary data and information. In the processing layer, Gen AI supports Nationwide's data scientists, breed experts, and veterinarians as they draft and refine Pet HealthZone content from technical source material into plain-language explanations. Human experts remain in the loop to ensure accuracy. The resulting content is organized and delivered through Pet HealthZone, which serves pet owners breed-related risk insights, preventive measures, early-detection advice, breed characteristics, and related facts. No external AI vendor, cloud platform, or API is named, so the implementation is best characterized as an in-house, expert-reviewed GenAI content generation workflow feeding a digital self-service resource.
Data flow
Nationwide draws on 40+ years of pet insurance experience and thousands of pages of veterinary information. Its data scientists, breed experts, and veterinarians use generative AI to draft and refine Pet HealthZone content, then publish that content through the digital resource so pet owners can access risk, prevention, and early-detection guidance for their pets.