Brands and retailers lacked infrastructure to identify, value, transact on, and learn from physical products after the first sale, leaving returns, trade-ins, repairs, resale, and post-sale product data fragmented across disconnected manual processes.
Reported impact
Pentatonic created a new post-sale commerce and data channel for brands, enabling instant trade-in transactions, larger in-store baskets, richer first-party product intelligence, and lower emissions when products are resold instead of replaced with newly manufactured goods.
Pentatonic built an AI-powered commerce stack for physical goods and uses Mastercard Move for payouts. Consumers initiate the workflow by pointing a phone at an item or placing it on an in-store device; in stores, the Physical Intelligence Node (PIN) captures images and sensor data and runs on-device AI models to identify, grade, and value multiple products simultaneously. Pentatonic’s cloud platform then combines computer vision outputs with real-time market data to generate instant offers, execute transactions, route goods to resale, refurbishment, refill, or recycling, and return analytics to brands. The Thing Event System (TES) acts as an event-driven governance layer, capturing and verifying every agent-initiated transaction in real time to provide traceability and observability. Structured product and consumer feedback data is fed back into brand commerce and marketing systems, while Mastercard Move enables near-instant digital payment to complete the circular-commerce loop.
Product data enters through consumer phones or the in-store PIN, where images and sensor signals are analyzed by AI to identify and grade items. Pentatonic’s platform enriches that with real-time market data, generates an offer, records the event in TES, triggers digital payout through Mastercard Move, routes the item to its next destination, and sends structured ownership, performance, and preference data back to brand commerce and marketing systems.
"Already in use by more than 150 brands across electronics, sportswear, toys and beauty, Pentatonic’s platform processes millions of API requests and manages a product knowledge graph spanning tens of millions of items."
"During an in-person pilot, Pentatonic reported that checkout basket values rose about 30% when customers redeemed trade-in rewards on the spot"
"In early 2026, Pentatonic introduced its Physical Intelligence Node, or PIN, an edge AI device that brings computer vision and agentic commerce directly into retail stores."
"Pentatonic leverages Mastercard Move to enable near-instant payments that make secondary commerce as frictionless as buying new."
"Pentatonic’s cloud platform combines computer vision and real-time payment rails to turn every one of those products into a live commerce opportunity for brands."
"Products resold through Pentatonic’s system generate a 70% reduction in average CO₂ emissions compared to newly manufactured goods"
"The AI identifies the item, assesses its condition, pulls real-time market data and makes an instant offer, all in seconds. Accept, and you’re paid digitally."
"The PIN combines cameras, sensors and on-device AI models capable of identifying, grading and valuing multiple products simultaneously, then executing transactions in real time."
"Underpinning this is the Thing Event System (TES), an event-driven governance layer that captures and verifies every agent-initiated transaction in real time."
"With customer consent, it captures structured data about what consumers own from that brand, how products have performed and what they want next."
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Scoring methodology
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Traceability
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The filing reports AverageNumberEmployeesDuringPeriod of 23 for the year ended 31 December 2025.
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