MicrosoftReal Estate and ConstructionSales AutomationCybersecurityERP / CRMCustomer ExperienceProductivity ImprovementRevenue GrowthSpeed to Market2024MicrosoftMS#0078d4Real Estate and ConstructionUnited Arab EmiratesArmani Beach Residences at Palm Jumeirah, Aljada, and Masaar—these are just some of the premium living spaces by Arada, a trendsetter in the UAE's real estate sector. Arada needed to bring its various departments…Kabboor, Chief Technology Officer, Arada Discover more details CUSTOMER Arada PRODUCTS Azure Azure AI and…Feb 15, 20245Sales AutomationAzure Cognitive Services · Azure OpenAI Service · Dynamics 365 Finance02024-02-155
Microsoft Real Estate and ConstructionUnited Arab Emirates
Arada
Sales Automation
Armani Beach Residences at Palm Jumeirah, Aljada, and Masaar—these are just some of the premium living spaces by Arada, a trendsetter in the UAE's real estate sector. Arada needed to bring its various departments together onto a single platform, enabling collaboration and efficiency. By choosing Microsoft Azure, Dynamics 365 Fin Ops, and Microsoft 365 E5, Arada enabled the seamless integration of its back and front office functions. By making customer and internal information and insights easily accessible, it has empowered its team to serve customers faster and make informed decisions. Using the cloud platform has also led to lowered infrastructure and maintenance costs.
↗Kabboor, Chief Technology Officer, Arada Discover more details CUSTOMER Arada PRODUCTS Azure Azure AI and Machine Learning Azure Machine Learning Dynamics 365 Dynamics 365 Commerce Dynamics 365 Finance Microsoft 365 Microsoft 365 E5 Microsoft 365 Enterprise Power Apps ORGANIZATION SIZE 50-999 employees COUNTRY United Arab Emirates BUSINESS NEED Digital service INDUSTRY Other - Unsegmented Explore related stories Stories in this industry Stories about this customer Showing 32 of 98 categories Showing 1-2 of 2 slides Previous slide Next slide We are Microsoft Empowering others Our mission is to empower every person and every organization on the planet to achieve more.
Reported impact
Business outcome
By making customer and internal information and insights easily accessible, it has empowered its team to serve customers faster and make informed decisions. To streamline customer experience—from post-sales through the entire lifetime of a property—the real estate developer also launched Arada Care.
Customer Experience
Productivity Improvement
Revenue Growth
Speed to Market
Solution
Arada used Azure OpenAI Service, Azure Cognitive Services, Microsoft Dynamics 365 to standardize sales execution and customer follow-up. Armani Beach Residences at Palm Jumeirah, Aljada, and Masaar—these are just some of the premium living spaces by Arada, a trendsetter in the UAE's real estate sector. Arada needed to bring its various departments together onto a single platform, enabling collaboration and efficiency. By choosing Microsoft Azure, Dynamics 365 Fin Ops, and Microsoft 365 E5, Arada enabled the seamless integration of its back and front office functions. By making customer and internal information and insights easily accessible, it has empowered its team to serve customers faster and make informed decisions. Using the cloud platform has also led to lowered infrastructure and maintenance costs. Key implementation elements included Azure OpenAI Service generates natural-language responses and task automation for the solution; Azure Cognitive Services adds speech, vision,...
Solution architecture
6 components · 4 layers
Compute
Azure OpenAI ServiceGenerates natural-language responses and task automation for the solution.
Azure Cognitive ServicesAdds speech, vision, or language capabilities required by the experience.
Serving
Power BIDelivers reports and dashboards to business users.
Orchestration
Microsoft Dynamics 365Provides the common business process layer that standardizes operations.
Dynamics 365 FinanceModernizes finance operations inside the new core platform.
Governance
Microsoft PurviewAdds governance and compliance controls to the data estate.
Architecture clues
Emphasizes secure enterprise access to data and AI capabilities.
Operates with real-time or near-real-time telemetry and analytics.
Evidence from the source
Armani Beach Residences at Palm Jumeirah, Aljada, and Masaar—these are just some of the premium living spaces by Arada, a trendsetter in the UAE's real estate sector. Arada needed to bring its various departments together onto a single platform, enabling collaboration and efficiency. By choosing Microsoft Azure, Dynamics 365 Fin Ops, and Microsoft 365 E5, Arada enabled the seamless integration of its back and front office functions. By making customer and internal information and insights easily accessible, it has empowered its team to serve customers faster and make informed decisions. Using the cloud platform has also led to lowered infrastructure and maintenance costs.
By making customer and internal information and insights easily accessible, it has empowered its team to serve customers faster and make informed decisions. To streamline customer experience—from post-sales through the entire lifetime of a property—the real estate developer also launched Arada Care.
Kabboor, Chief Technology Officer, Arada Discover more details CUSTOMER Arada PRODUCTS Azure Azure AI and Machine Learning Azure Machine Learning Dynamics 365 Dynamics 365 Commerce Dynamics 365 Finance Microsoft 365 Microsoft 365 E5 Microsoft 365 Enterprise Power Apps ORGANIZATION SIZE 50-999 employees COUNTRY United Arab Emirates BUSINESS NEED Digital service INDUSTRY Other - Unsegmented Explore related stories Stories in this industry Stories about this customer Showing 32 of 98 categories Showing 1-2 of 2 slides Previous slide Next slide We are Microsoft Empowering others Our mission is to empower every person and every organization on the planet to achieve more.
Review how this reference was scored and trace each normalized claim back to its documented source.
01
Scoring methodology
How scores are calculated
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Customer reference value70/100
Problem clarity20/20
Measures whether the customer's operational problem is specific enough to compare.
Implementation depth20/25
Rewards named components, data flow, integrations, and architecture detail.
Outcome specificity20/20
Measures whether the reported benefit is concrete rather than a generic claim.
Quantified impact0/25
0 metrics describe measurable impact.
Deployment scale10/10
Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence83%
Source authority20/25
The main evidence is an official vendor-published customer story.
Claim traceability23/25
11 of 12 key fields link to a named source.
Direct evidence15/20
3 direct source quotes retained.
Date provenance10/10
The publication date comes from the source page or publisher.
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