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Salesforce Real Estate and Construction United States

Lennar

Customer Service Automation · Sales Automation

Rising costs and a shifting housing market amplify the need to remove barriers to buying a home. Since 1954, Lennar has helped more than 1.5 million families achieve one of life’s biggest milestones: buying a home.

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000 annual appointments expected to be scheduled by Agentforce
1
1 million agentic workflows per month
12,

Reported impact

Business outcome

Reported outcomes include 12,, 000 annual appointments expected to be scheduled by Agentforce, and 1.

  • Customer Experience
  • Revenue Growth
  • Speed to Market

Solution

With tens of thousands of incoming leads per week, Lennar needed a way to respond after hours and prioritize outreach. Agentforce engages with customers 24/7 so sales teams can focus on high-impact conversations. Agentforce keeps the homebuying journey moving after offices close with instant answers and scheduling help. Lennar is keeping the buying process moving long after business hours with Agentforce, AI agents powered by the Salesforce Platform. The Lennar internet sales agent (LISA) answers questions, books home tours, and creates leads through SMS and web chat. For buyers, that means the excitement of finding a dream home doesn’t have to pause when offices close. For the sales team, it means less time chasing casual inquiries and more time focusing on leads who are truly ready to buy.

Data flow

Operational, customer, and engagement data is unified in Data 360, Agentforce uses that context to answer buyer questions, schedule tours, and create higher-intent housing leads, and resulting actions and updates are written back to Sales Cloud so teams and customers work from the same current state.

Solution architecture

5 components · 4 layers
  1. Ingest
    • MuleSoft Connects external systems and APIs required to answer buyer questions, schedule tours, and create higher-intent housing leads.
  2. Storage
    • Data 360 Unifies enterprise and behavioral data so teams can answer buyer questions, schedule tours, and create higher-intent housing leads with current context.
  3. Serving
    • Sales Cloud Stores account, opportunity, and workflow data teams use to answer buyer questions, schedule tours, and create higher-intent housing leads.
  4. Orchestration
    • Agentforce Runs the AI agent workflows that answer buyer questions, schedule tours, and create higher-intent housing leads.
    • Field Service and Operations Schedules field work and downstream steps needed to answer buyer questions, schedule tours, and create higher-intent housing leads.

Architecture clues

  • MuleSoft is used to connect back-office or operational systems into the workflow.
  • SMS is used as part of the customer interaction flow.
  • The implementation uses retrieval-augmented generation to ground responses.
  • The solution is designed to provide always-on self-service support.

Evidence from the source

000 annual appointments expected to be scheduled by Agentforce
12,
Commitment to quality, value, and integrity is the foundation on which Lennar was built — and is especially important in today’s complex housing market.
Known for quality homes in thoughtfully planned communities, Lennar builds, sells, finances, and insures homes in 30 states.
Rising costs and a shifting housing market amplify the need to remove barriers to buying a home.
Since 1954, Lennar has helped more than 1.5 million families achieve one of life’s biggest milestones: buying a home.
Transparency Evidence & methodology 96/100 reference value · 89% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value96/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth25/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity16/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    4 metrics describe measurable impact.
  • Deployment scale10/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence89%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability21/25
    10 of 12 key fields link to a named source.
  • Direct evidence20/20
    6 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency8/10
    1 source reference document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity10/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Salesforce

    Lennar customer story

    First-party
    https://www.salesforce.com/customer-stories/lennar/
    Source type
    Vendor-published customer story
    Published
    Nov 25, 2025
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date

Date evidence

  • Published on source page Nov 25, 2025 · Salesforce · First-party
    Open date source
Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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