EPAM Systems

EPAM Systems Inc. (NYSE: EPAM) is a leading digital transformation services and product engineering company. Since 1993, EPAM has used its software engineering expertise to provide cloud, consultancy, and AI-enabled transformation services for global clients ranging from enterprise leaders to ambitious startups. EPAM’s more than 50,000 employees across 55 countries engage locally to deliver solutions such as custom software development and cybersecurity to digital strategy and design, helping fuel each client’s competitive advantage, speed their time to market, and derive greater value from innovations and technology investments.

For years, EPAM’s Sales teams used an on-premises version of Dynamics CRM. The company had customized it to focus on delivery and engineering, but the solution also had many enterprise resource planning (ERP) features. While it was initially convenient to combine these operations, it had some drawbacks. Only 70% of the teams used it, while the rest relied on multiple "shadow CRM" tools, such as Jira, HubSpot, SharePoint, and Salesforce that weren’t integrated. This made it hard to see the whole sales funnel, especially early deal stages, which the system was not configured to capture. With so much recent expansion, it also struggled to handle the growing load of data and transactions. Moreover, EPAM’s highly customized solution lacked recent innovations, including popular AI productivity features.

Yuriy Goliyad, CIO & Head of Operations, EPAM

“I am thrilled to integrate Dynamics 365 and Microsoft Copilot for Sales into EPAM's IT services model, promoting data centralization and business enablement. This collaboration is a significant stride in our AI-enabled transformation, equipping our global sales and marketing teams with the power of cloud and Gen AI. Through this, we will amplify our productivity, increase our speed-to-market, and leverage data insights more efficiently—optimizing our business processes, enriching client engagement, and driving future growth.”