MicrosoftCommercial and Professional ServicesSales AutomationData AnalyticsERP / CRMCustomer ExperienceProductivity ImprovementRevenue Growth2024MicrosoftMS#0078d4Commercial and Professional ServicesGlobalAt Ernst & Young Global Limited (EY), building a better working world is the “North Star” for nearly 400,000 employees at 700 offices in 150 countries. Through four integrated service lines—assurance, consulting,…Apr 24, 20245Sales AutomationDynamics 365 Sales · Power Platform02024-04-245
Microsoft Commercial and Professional ServicesGlobal
EY
Sales Automation
At Ernst & Young Global Limited (EY), building a better working world is the “North Star” for nearly 400,000 employees at 700 offices in 150 countries. Through four integrated service lines—assurance, consulting, strategy and transactions, and tax—EY plays a critical role in helping build trust and confidence in financial markets and economies around the world.
EY leadership viewed the March 2024 US and Canada rollout as a major milestone in the company’s journey. But the firm is looking ahead to even more innovative transformation with Microsoft Copilot for Sales “We're really excited about Microsoft Copilot for Sales and are already seeing tremendous benefits,” says Kuty.
Customer Experience
Productivity Improvement
Revenue Growth
Solution
At Ernst & Young Global Limited (EY), building a better working world is the “North Star” for nearly 400,000 employees at 700 offices in 150 countries. Through four integrated service lines—assurance, consulting, strategy and transactions, and tax—EY plays a critical role in helping build trust and confidence in financial markets and economies around the world. With a market-leading CRM solution, the EY organization would be able to apply the latest CRM and AI capabilities to help drive better outcomes for its clients and increased sales. Account teams would gain a more streamlined and standardized sales process, nurturing better team collaboration. And account leadership would benefit from more accurate and reliable sales forecasting, improved goal setting, and more efficient resource allocation. The EY transformation story showcases how Dynamics 365 Sales can help complex, regulated, multi-national organizations inspire a unified, collaborative, customer-focused global sales...
Solution architecture
2 components · 2 layers
Serving
Dynamics 365 SalesProvides the CRM and opportunity-management layer for account planning, seller coordination, and pipeline visibility.
Orchestration
Power PlatformProvides the low-code foundation used to build and govern internal automation and business apps.
Architecture clues
EY chose Dynamics 365 to address three focus areas: connecting people, streamlining processes, and embracing technology. “Our aim is to have all major countries live on Dynamics 365 Sales as part of an integrated platform that will see around 100,000 users,” says Jeremy Hallett, Global Markets Enablement Leader for EY. “We’re extremely excited about the future, and what we’re doing now is building a platform that gives us the opportunity to do a host of things as technology changes.”
EY used its legacy CRM as an administrative tool separate from ongoing sales activities, so client-serving teams weren’t intimately engaged with the system. By bringing administration, account management, and sales activities together in one intuitive CRM platform, Microsoft Dynamics 365 Sales will be the foundation for global sales transformation at EY.
In late 2023, EY rolled out Dynamics 365 Sales to 3,000 users in South Africa and Singapore, and by early 2024, locations across the US and Canada went live, bringing the total to around 25,000 users. By the time the global deployment is complete, approximately 75,000 additional users will be added and enjoy enhanced functionality, flexibility to integrate third-party apps, and expandability to change and grow with the firm that Dynamics 365 offers.
With a market-leading CRM solution, the EY organization would be able to apply the latest CRM and AI capabilities to help drive better outcomes for its clients and increased sales. Account teams would gain a more streamlined and standardized sales process, nurturing better team collaboration. And account leadership would benefit from more accurate and reliable sales forecasting, improved goal setting, and more efficient resource allocation. The EY transformation story showcases how Dynamics 365 Sales can help complex, regulated, multi-national organizations inspire a unified, collaborative, customer-focused global sales capability—empowered to move business forward with a shared vision and digital toolkit.
Evidence from the source
At Ernst & Young Global Limited (EY), building a better working world is the “North Star” for nearly 400,000 employees at 700 offices in 150 countries. Through four integrated service lines—assurance, consulting, strategy and transactions, and tax—EY plays a critical role in helping build trust and confidence in financial markets and economies around the world.
To meet users where they are, a specialized mobile app built with the low-code Power Platform puts sales tools and every bit of account and opportunity data into client serving professionals' hands. The convenience of having these tools embedded in the flow of everyday work and available wherever users are can’t be overstated. As Kuty states, “We've brought the opportunity management process closer to where we spend our time, such as using Outlook, in Teams, and on the go while on mobile.” Now, teams can be more productive, and account managers are empowered with deeper insights updated in real time. “Dynamics 365 plays a pivotal role in our sales relationships. We’ve sped up our sales cycle and now act on more quality opportunities—which results in more wins,” says Sherry Martin, Director of Digital Strategy and Enablement, Ernst & Young LLP.
With a market-leading CRM solution, the EY organization would be able to apply the latest CRM and AI capabilities to help drive better outcomes for its clients and increased sales. Account teams would gain a more streamlined and standardized sales process, nurturing better team collaboration. And account leadership would benefit from more accurate and reliable sales forecasting, improved goal setting, and more efficient resource allocation. The EY transformation story showcases how Dynamics 365 Sales can help complex, regulated, multi-national organizations inspire a unified, collaborative, customer-focused global sales capability—empowered to move business forward with a shared vision and digital toolkit.
Review how this reference was scored and trace each normalized claim back to its documented source.
01
Scoring methodology
How scores are calculated
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Customer reference value66/100
Problem clarity20/20
Measures whether the customer's operational problem is specific enough to compare.
Implementation depth20/25
Rewards named components, data flow, integrations, and architecture detail.
Outcome specificity16/20
Measures whether the reported benefit is concrete rather than a generic claim.
Quantified impact0/25
0 metrics describe measurable impact.
Deployment scale10/10
Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence80%
Source authority20/25
The main evidence is an official vendor-published customer story.
Claim traceability21/25
10 of 12 key fields link to a named source.
Direct evidence15/20
3 direct source quotes retained.
Date provenance10/10
The publication date comes from the source page or publisher.
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