Mercedes-Benz wanted to make its in-car "Hey Mercedes" voice control more intuitive than a predefined-command assistant so drivers and passengers could ask broader, more complex questions and still interact hands-free while driving.
Reported impact
Mercedes-Benz gave beta users a more conversational in-car assistant capable of more comprehensive answers, while its developers gained request-level insight to improve voice control and plan rollout to more markets and languages.
Mercedes-Benz extended its in-car MBUX Voice Assistant with generative AI by integrating ChatGPT through Azure OpenAI Service. MBUX remains the vehicle-facing assistant that receives "Hey Mercedes" voice prompts and delivers responses inside cars equipped with the MBUX infotainment system, while ChatGPT adds large-language-model capabilities to improve natural language understanding and handle broader conversational requests such as destination questions, recipe suggestions, and other complex prompts. The beta is activated over the air for eligible U.S. vehicles, and customers can opt in through the Mercedes me app or directly from the vehicle. Mercedes-Benz states that voice command data is stored in the Mercedes-Benz Intelligent Cloud, where it is anonymised and analysed under Mercedes-controlled IT processes. Developer insights from beta requests are then used to prioritize assistant improvements and shape rollout to additional markets and languages.
Drivers speak to the MBUX Voice Assistant in eligible vehicles, which passes conversational requests to ChatGPT through Azure OpenAI Service for richer language understanding and answer generation. Responses are returned to the in-car assistant, while collected voice command data is stored in the Mercedes-Benz Intelligent Cloud, where it is anonymised and analysed for product improvement and rollout planning.
"An optional beta programme will start June 16, 2023 in the U.S. for over 900.000 vehicles equipped with the MBUX infotainment system."
"ChatGPT complements the existing intuitive voice control via Hey Mercedes."
"Mercedes-Benz is integrating ChatGPT through Azure OpenAI Service, leveraging the enterprise-grade capabilities of Microsoft’s cloud and AI platform."
"Soon, participants who ask the Voice Assistant for details about their destination, to suggest a new dinner recipe, or to answer a complex question, will receive a more comprehensive answer"
"The voice command data collected is stored in the Mercedes-Benz Intelligent Cloud, where it is anonymised and analysed."
Review how this reference was scored and trace each normalized claim back to its documented source.
Scoring methodology
Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.
Traceability
Field coverage shows which facts each source supports. Dates are shown only when documented by the source.
Related
Microsoft Sample Sep 16, 2026 Mercedes-AMG PETRONAS F1 Team Mercedes-AMG PETRONAS F1 Team needs to make race-day tire and pit-stop decisions in seconds while accounting for weather, tire degradation, telemetry, and rival behavior; prior simulation turnaround was too slow to… "could take up to an hour, sometimes more" Azure Batch Microsoft Sample Mar 3, 2026 Mercedes-Benz Group Mercedes-Benz wanted to make AI a standard part of everyday work across the company instead of using it only selectively, while reducing workplace complexity and operating costs and supporting knowledge work,… Microsoft 365 Copilot Microsoft Sample Nov 18, 2025 Ford Motor Company Ford's nearly 170,000 employees worked across multiple fragmented collaboration platforms—developers in one tool, business teams in another, meetings in a third—creating communication silos, slowing productivity, and… Nearly 170,000 employees unified on Microsoft Teams Microsoft 365 · Microsoft Teams · Microsoft Teams Premium 