Noli

Solution

Accenture helped London-based beauty startup Noli design and launch an AI-powered recommendation platform in four and a half months. The implementation combines deep consumer research, first-party interaction data, more than 1 million skin data points, thousands of product analyses, and L'Oréal’s proprietary scientific datasets inside Noli’s AI Beauty Matchmaker. That recommendation engine uses AI and generative AI to interpret a shopper’s skin or hair needs and return personalized skincare and haircare matches through Noli’s multi-brand digital experience. Microsoft Azure provides the cloud infrastructure underneath the platform and was architected to collect first-party data, support future scale, and accommodate AI agents as Noli expands to new markets. Accenture also shaped the end-to-end consumer experience, product, marketing, technology environment, and operating model, while continuous testing with thousands of consumers and a 100-person alpha community feeds ongoing refinement.

Data flow

Consumer inputs and ongoing first-party interaction data flow into Noli’s Azure-based platform, where the AI Beauty Matchmaker combines those signals with more than 1 million skin data points, thousands of product analyses, and L'Oréal’s proprietary scientific datasets to generate personalized skincare and haircare recommendations that are served back through Noli’s online shopping experience.