Microsoft Travel and Hospitality United States

Northrop & Johnson

Data Lake / Data Warehouse Modernization · Real-time Analytics · Sales Automation

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Figure 1. Quantitative success metrics attributed to Dynamics 365 Sales and Customer Insights implementation

In 2019, Northrop & Johnson deployed Microsoft Dynamics 365 Sales and Customer Insights journeys as part of its digital transformation for a whole suite of different services including lead and opportunity management.

Now the compounding results of implementing Dynamics 365 speak for themselves-enabling brokerage sales to grow 36% in the last year as well as accelerating improvements in the average close rate by 20% and 23% year over...

Powering the next chapter of innovation at Northrop & Johnson is the comprehensive client profile generated by Customer Insights. Each of the more than 250,000 profiles contains a 360-degree view that brings together dat...

Reported impact

Business outcome

Solution

Northrop & Johnson delivers a world-class experience at scale, optimizing its technology capabilities and democratizing insights out of its data. To enable this, Northrop & Johnson has been testing Copilot to enable non-tech business users to ask questions about their customer data and get new insights that were not previously possible without a data scientist. "With our strong alliance and Microsoft's customer data platform and journey orchestration capabilities, we know we can stay ahead of the pack and continue surpassing our clients' expectations." Yet broad digital transformation isn't something the superyacht industry has embraced. This lack of industry-wide adoption gave Northrop & Johnson an opportunity to gain a real competitive edge. By being forward-thinking and embracing the latest customer experience technology, Northrop & Johnson has gained this advantage and managed to stay at the top of its field.

Data flow

Operational and business data is gathered from the customer's source systems and published to teams through Power BI dashboards.

Solution architecture

2 components · 1 layer

Serving
- Power BI Publishes dashboards and reports so teams can monitor operations and act on live insights.
- Dynamics 365 Customer Insights Unifies customer data and insights for sales and service teams.

Architecture clues

"With our strong alliance and Microsoft's customer data platform and journey orchestration capabilities, we know we can stay ahead of the pack and continue surpassing our clients'...
Catering to a small group of high-value clients worldwide requires precise marketing and exemplary sales and service.
Dynamics 365 Customer Insights: Unifies customer data and insights for sales and service teams.
In 2019, Northrop & Johnson deployed Microsoft Dynamics 365 Sales and Customer Insights journeys as part of its digital transformation for a whole suite of different services inclu...
Power BI: Publishes dashboards and reports so teams can monitor operations and act on live insights.
Yet broad digital transformation isn't something the superyacht industry has embraced. This lack of industry-wide adoption gave Northrop & Johnson an opportunity to gain a real com...

Evidence from the source

"With our strong alliance and Microsoft's customer data platform and journey orchestration capabilities, we know we can stay ahead of the pack and continue surpassing our clients' expectations."

Northrop & Johnson delivers a world-class experience at scale, optimizing its technology capabilities and democratizing insights out of its data.

Powering the next chapter of innovation at Northrop & Johnson is the comprehensive client profile generated by Customer Insights. Each of the more than 250,000 profiles contains a 360-degree view that brings together dat...

The superyacht business-where Northrop & Johnson is the world's leading brokerage-is about making dreams come true and catering to a small group of high-value clients worldwide.

Yet broad digital transformation isn't something the superyacht industry has embraced. This lack of industry-wide adoption gave Northrop & Johnson an opportunity to gain a real competitive edge.

Transparency Evidence & methodology 86/100 reference value · 89% confidence · 1 source

Review how this reference was scored and trace each normalized claim back to its documented source.

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value86/100

Problem clarity20/20
Measures whether the customer's operational problem is specific enough to compare.
Implementation depth20/25
Rewards named components, data flow, integrations, and architecture detail.
Outcome specificity16/20
Measures whether the reported benefit is concrete rather than a generic claim.
Quantified impact25/25
2 metrics describe measurable impact.
Deployment scale5/10
Rewards evidence of a live or scaled deployment and meaningful integration scope.

Evidence confidence89%

Source authority20/25
The main evidence is an official vendor-published customer story.
Claim traceability21/25
10 of 12 key fields link to a named source.
Direct evidence20/20
5 direct source quotes retained.
Date provenance10/10
The publication date comes from the source page or publisher.
Source transparency8/10
1 source reference document publisher, URL, authority, retrieval, and supported fields.
Implementation specificity10/10
Rewards source-backed components, data flow, quantified impact, and a specific outcome.

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

Microsoft
Northrop & Johnson customer story

First-party
https://www.microsoft.com/en/customers/story/1724179703426565113-northrop-johnson-microsoft-dynamics-365-customer-insights-united-states

Source type
Vendor-published customer story

Published
Jan 12, 2024
Supports
- Customer
- Business problem
- Solution
- Products
- Solution components
- Data flow
- Integrations
- technical area
- use case category
- Business outcome
- outcome category
- Metrics
- Architecture
- evidence quotes
- Publication date

Date evidence

Published on source page Jan 12, 2024 · Microsoft · First-party
Open date source

Not separately sourced Industry, Region, Company size. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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