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Microsoft Media and Entertainment Israel

Promo.com

Marketing Personalization

Promo.com has revolutionized its video creation services with Microsoft Azure and Azure OpenAI Service. Evolving from a browser-based video editor, Promo.com now helps small businesses and agencies effortlessly produce a month’s worth of marketing videos in minutes with PromoAI. By generating videos in just two minutes, Promo.com has increased its user engagement and grew its PromoAI product, adding over 1 million USD in new annual recurring revenue just 5 months after launch, while enhancing customer retention by 40%.

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By generating videos in just two minutes, Promo.com has increased its user engagement and grew its PromoAI product, adding over 1 million USD in new annual recurring revenue just 5 months after launch, while enhancing customer retention by 40%.
Existing customers also became more engaged, with some creating 10 to 20 times more videos.” A rise in users has led to an increase in revenue.
Promo.com, founded in 2012, started as a slideshow company, Slidely, and helped over 200 million people create, discover, and share slideshows and visuals.
“With Azure, we not only quickly validated the product-market fit; we were able to scale PromoAI from zero to $1 million in annual recurring revenue (ARR) and our revenue per user grew by 20% in less than five months,” Azatchi highlights.

Reported impact

Business outcome

By generating videos in just two minutes, Promo.com has increased its user engagement and grew its PromoAI product, adding over 1 million USD in new annual recurring revenue just 5 months after launch, while enhancing customer retention by 40%. Promo.com, founded in 2012, started as a slideshow company, Slidely, and helped over 200 million people create, discover, and share slideshows and visuals.

  • Customer Experience
  • Revenue Growth
  • Scalability

Solution

Promo.com used Azure OpenAI Service, Azure AI Studio, Microsoft Dynamics 365 to personalize customer engagement across channels. Promo.com has revolutionized its video creation services with Microsoft Azure and Azure OpenAI Service. Evolving from a browser-based video editor, Promo.com now helps small businesses and agencies effortlessly produce a month’s worth of marketing videos in minutes with PromoAI. By generating videos in just two minutes, Promo.com has increased its user engagement and grew its PromoAI product, adding over 1 million USD in new annual recurring revenue just 5 months after launch, while enhancing customer retention by 40%. Key implementation elements included Azure OpenAI Service generates natural-language responses and task automation for the solution; Azure AI Studio provides the workspace for building, testing, and deploying the AI application; Microsoft Dynamics 365 provides the common business process layer that standardizes operations; Microsoft Azure...

Solution architecture

4 components · 2 layers
  1. Compute
    • Azure OpenAI Service Generates natural-language responses and task automation for the solution.
    • Azure AI Studio Provides the workspace for building, testing, and deploying the AI application.
    • Microsoft Azure Hosts the application, data, and integrations on scalable cloud infrastructure.
  2. Orchestration
    • Microsoft Dynamics 365 Provides the common business process layer that standardizes operations.

Evidence from the source

By generating videos in just two minutes, Promo.com has increased its user engagement and grew its PromoAI product, adding over 1 million USD in new annual recurring revenue just 5 months after launch, while enhancing customer retention by 40%.
By generating videos in just two minutes, Promo.com has increased its user engagement and grew its PromoAI product, adding over 1 million USD in new annual recurring revenue just 5 months after launch, while enhancing customer retention by 40%. Promo.com, founded in 2012, started as a slideshow company, Slidely, and helped over 200 million people create, discover, and share slideshows and visuals.
May 30, 2024 Promo.com has revolutionized its video creation services with Microsoft Azure and Azure OpenAI Service.
Promo.com has revolutionized its video creation services with Microsoft Azure and Azure OpenAI Service. Evolving from a browser-based video editor, Promo.com now helps small businesses and agencies effortlessly produce a month’s worth of marketing videos in minutes with PromoAI. By generating videos in just two minutes, Promo.com has increased its user engagement and grew its PromoAI product, adding over 1 million USD in new annual recurring revenue just 5 months after launch, while enhancing customer retention by 40%.
Promo.com, founded in 2012, started as a slideshow company, Slidely, and helped over 200 million people create, discover, and share slideshows and visuals.
Transparency Evidence & methodology 80/100 reference value · 90% confidence · 2 sources

Review how this reference was scored and trace each normalized claim back to its documented source.

01

Scoring methodology

How scores are calculated

Customer Reference Value measures usefulness as a customer reference. Evidence Confidence measures the quality and traceability of available evidence, not independent verification.

Customer reference value80/100
  • Problem clarity20/20
    Measures whether the customer's operational problem is specific enough to compare.
  • Implementation depth10/25
    Rewards named components, data flow, integrations, and architecture detail.
  • Outcome specificity20/20
    Measures whether the reported benefit is concrete rather than a generic claim.
  • Quantified impact25/25
    5 metrics describe measurable impact.
  • Deployment scale5/10
    Rewards evidence of a live or scaled deployment and meaningful integration scope.
Evidence confidence90%
  • Source authority20/25
    The main evidence is an official vendor-published customer story.
  • Claim traceability23/25
    11 of 12 key fields link to a named source.
  • Direct evidence20/20
    5 direct source quotes retained.
  • Date provenance10/10
    The publication date comes from the source page or publisher.
  • Source transparency9/10
    2 source references document publisher, URL, authority, retrieval, and supported fields.
  • Implementation specificity8/10
    Rewards source-backed components, data flow, quantified impact, and a specific outcome.
02

Traceability

Sources & provenance

Field coverage shows which facts each source supports. Dates are shown only when documented by the source.

  1. Microsoft

    Promo.com customer story

    First-party
    https://www.microsoft.com/en/customers/story/1774371104807136246-promo-azure-media-and-entertainment-en-israel
    Source type
    Vendor-published customer story
    Published
    May 30, 2024
    Supports
    • Customer
    • Business problem
    • Solution
    • Products
    • Solution components
    • Data flow
    • Integrations
    • technical area
    • use case category
    • Business outcome
    • outcome category
    • Metrics
    • Architecture
    • evidence quotes
    • Publication date
  2. Prospeo

    Promo.com Revenue, Funding & Valuation

    Independent secondary
    https://prospeo.io/c/promo-com-revenue

    The page's Organization JSON-LD lists numberOfEmployees value 21.

    Source type
    Structured company profile
    Supports
    • Company size

Date evidence

  • Published on source page May 30, 2024 · Microsoft · First-party
    Open date source
Not separately sourced Industry, Region. Treat these normalized attributes as lower-confidence until a dedicated source is added.

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